| 非星级旅游饭店产品民族特色化创新路径探究 |
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| 引用本文： | 李小玉.非星级旅游饭店产品民族特色化创新路径探究[J].陕西行政学院学报,2009,23(3):110-114. |
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| 作者姓名： | 李小玉 |
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| 作者单位： | 吉首大学旅游学院,湖南,张家界,427000 |
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| 基金项目： | 国家社科基金项目“休闲型旅游发展研究"，吉首大学校级科研项目资助 |
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| 摘 要： | 非星级旅游饭店产品民族特色化创新在遵循市场导向性、特色性、参与性、经济可行性、文化性、环保性原则的基础上,走创建民族特色型主题酒店、民族特色型产品、产品部分功能民族特色化道路,是非星级旅游饭店实现可持续发展的主要路径。
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| 关 键 词： | 张家界 非星级旅游饭店 饭店产品 民族特色化 路径 |
Ethnic Differentiation Innovation Way Research on Non-Star- Rated Tourist Hotel Products |
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| LI Xiao-yu.Ethnic Differentiation Innovation Way Research on Non-Star- Rated Tourist Hotel Products[J].Journal of Shaanxi Administration School and Shaanxi Economic Management School,2009,23(3):110-114. |
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| Authors: | LI Xiao-yu |
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| Abstract: | This paper analyzes innovative necessity and ethnic differentiation innovative feasibility on Zhangjiajie local non-star-rated tourist hotel products,and thinks ethnic differentiaton innovation of zhangjiajie local tourist hotel products should walk on the way of founding ethnic differentiation theme hotel、ethnic differentiation products and partly function ethnic differentiation of the product on the basis of following the principle of the market guidance、differentiation、involvement、economic viability、cultural and environmental protection property,which is the main way to achieve the sustainable development of zhangjiajie local non-star-rated tourist hotel. |
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| Keywords: | Zhangjiajie non-star-rated tourist hotel hotel product ethnic differentiation innovation way |
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