山西票号的传播艺术初探 |
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引用本文: | 李雪枫,齐峰.山西票号的传播艺术初探[J].今日山西,2004(5):10-14. |
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作者姓名: | 李雪枫 齐峰 |
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摘 要: | Shanxipiaohaoorbankscanbedefinedinbothbroadandnarrowsenses.Initsbroadsense,ShanxipiaohaoreferstoawholegamutoffinancialinstitutionssetupbyShanximerchantsincludingpawnshops,printinghouses,moneyshopsandaccountshopswhile,inanarrowsense,ShanxipiaohaowerethebankingfirmsmanagedbyShanximerchantsthatmainlyhandledtheinter-cityandinter-regionalremittanceandcashingservice.TheartofcommunicationofShanxipiaohaorelatestothewaysandmethodsofcommunicationskillsasdemonstratedbythesebankingfirmsintheireffectivei…
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关 键 词: | 山西 票号 传播艺术 金融机构 货币流通 资本信息传播 |
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