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山西票号的传播艺术初探
作者姓名:李雪枫  齐峰
摘    要:Shanxipiaohaoorbankscanbedefinedinbothbroadandnarrowsenses.Initsbroadsense,ShanxipiaohaoreferstoawholegamutoffinancialinstitutionssetupbyShanximerchantsincludingpawnshops,printinghouses,moneyshopsandaccountshopswhile,inanarrowsense,ShanxipiaohaowerethebankingfirmsmanagedbyShanximerchantsthatmainlyhandledtheinter-cityandinter-regionalremittanceandcashingservice.TheartofcommunicationofShanxipiaohaorelatestothewaysandmethodsofcommunicationskillsasdemonstratedbythesebankingfirmsintheireffectivei…

关 键 词:山西  票号  传播艺术  金融机构  货币流通  资本信息传播
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