The electoral consequences of racial fluidity

Brazilian politicians have seemingly adopted new racial identities en masse in recent years. What are the electoral consequences of asserting membership in a new racial group? In the Brazilian case, politicians who change how they racially identify themselves and secure greater access to campaign resources may become more electorally competitive. If voters learn a politician has changed their self-declared race, however, the politician’s reputation is likely to be tarnished and their chances of victory are likely to decline. Building on evidence that voters acquire greater information about election front-runners in high-profile contests than other types of politicians, I expect incumbents running for executive offices who change how they publicly identify themselves to suffer an electoral penalty. Drawing on data from local elections in Brazil, I find limited evidence that voters penalize city council candidates who adopt new racial identities. I show that incumbent mayors seeking reelection, however, receive significantly fewer votes after they assert membership in new racial groups.