| 旅游市场营销趋势分析 |
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| 引用本文： | 马莹. 旅游市场营销趋势分析[J]. 山东行政学院学报, 2005, 0(2): 69-71 |
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| 作者姓名： | 马莹 |
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| 作者单位： | 天津财经大学,天津,300222 |
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| 摘 要： | 我国旅游市场营销现状堪忧,存在不少问题,旅游市场营销合理发展趋势值得探究。要运用整合营销传播理论,大力发展网络营销,加强网络营销与传统营销方式的结合。
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| 关 键 词： | 旅游 市场营销 整合营销传播 网络营销 |
| 文章编号： | 1008-3154(2005)02-0069-03 |
| 修稿时间： | 2005-02-20 |
Analysis on the Trend of Tourist Marketing |
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| MA Ying. Analysis on the Trend of Tourist Marketing[J]. Journal of Shandong Administrative College and Shandong Economic Management Personnel College, 2005, 0(2): 69-71 |
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| Authors: | MA Ying |
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| Abstract: | There are many problems in Chinese tourist marketing. That actual state is an anxious business and the trend of tourist marketing is worthy to be explored. So we should integrate theories of marketing communication, make great efforts to develop the marketing on line and strengthen the combination between it and traditional marketing. |
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| Keywords: | Tourism Marketing Integrated Marketing Communication Marketing on Line |
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