处理好文化产业两种属性的关系

文化产业既具有一般的商品属性，又具有很强的意识形态属性，商品属性是作为文化产业正常盈利的首选目的，意识形态属性是文化商品产业化的根。如果两种属性的关系处理不当，将不利于文化产业的持续健康发展。因此，在促进文化生产商品化的同时，要强调文化产业的意识形态属性，准确把握文化产业的商品属性，统筹兼顾文化产业的双重属性，只有这样才能立足本源，把握适度原则，促进文化产业的繁荣发展。

Correctly Handling Dual Attribute of Cultural Industries

The cultural industry has both commodity attribute and ideological attribute. The former means the industry pursues profit, while the latter is the root of industrialization of cultural commodities. It is not conducive to the sustainable and healthy development of the industry that the dual attribute is not handled properly. Therefore, in promoting commercialization of cultural products, we should both emphasize the ideological attribute and acquire an accurate understanding of the commodity attribute, persist in overall consideration of the dual attribute of the industry. Only by doing so, can cultural industries be prosperous and developed.