大众文化与大学生思想政治教育

大众文化是一种以大众传播媒介为载体的文化形态，具有商品化、娱乐化、时尚化和世俗化等特征。大众文化对大学生思想政治教育的积极影响是塑造大学生的独立个性、丰富大学生的精神生活、拓宽大学生的知识面、促进大学生的社会化过程；消极影响是刺激大学生的非理性消费、诱发大学生日常行为的异化、导致大学生的价值观裂变、弱化大学生的思维能力。大众文化影响下大学生思想政治教育的对策是提高思想政治理论课的说服力、加强校园文化建设、倡导社会主义核心价值体系、发挥大众传媒的积极作用。

The Mass Culture and the Ideological and Political Education of College Students

The mass culture is carried by mass communication media,which characters are commercialization,recreational,fashionable,and secularity.The active influence of mass culture on the ideological and political education of college students are to model independent personality,enrich spirit life, widen knowledge area,and promote the socialization process.The negative influence are exciting irrational consumption,splitting the value views,and weakening the thought abilities.The countermeasure is to enhance the persuasion of education,propose socialist kernel values,and encourage the positive effects of media.