| 加快广西六堡茶产业化发展的对策研究 |
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| 引用本文： | 苏悦娟. 加快广西六堡茶产业化发展的对策研究[J]. 桂海论丛, 2013, 0(3): 124-128 |
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| 作者姓名： | 苏悦娟 |
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| 作者单位： | 广西经济管理干部学院,广西南宁530007 |
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| 基金项目： | 国家质检总局科技计划项目（（TRIPS协议下中国一东盟地理标志产品保护与管理研究》（2011IK054）、广西科学研究与技术开发计划项目《地理标志产品标准化及产业化技术研究和应用示范》（桂科能0992015-7）. |
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| 摘 要： | 六堡茶是近年来广西通过地理标志产品保护成功培育的特色产业。文章从六堡茶品牌战略规划、管理和维护的短板等方面,分析了六堡茶产业化中存在的问题,提出了制定和实施区域产业品牌战略、六堡茶产业化战略、六堡茶文化旅游开发战略,加大对品牌、流通、科技、标准化、基地建设扶持力度等一系列加快六堡茶产业发展的对策和建议。
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| 关 键 词： | 广西 六堡茶 地理标志 产业化 品牌建设 |
Research on Speeding up Guangxi Liubao Tea Industry Development |
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| Su Yuejuan. Research on Speeding up Guangxi Liubao Tea Industry Development[J]. Guihai Tribune, 2013, 0(3): 124-128 |
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| Authors: | Su Yuejuan |
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| Affiliation: | Su Yuejuan (Guangxi Economic Management Cadres College, Nanning, Guangxi, 530007) |
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| Abstract: | Liubao tea is an unique industry in Guangxi throush geographic symbol protection in recent years. This paper analyzes the problems of industrialization of Liubao tea on brand strategy plan, management and maintenance and points out the way to carry out regional industrial brand strategy, industrialization of Liubao tea strategy, tourism development strategy of Liubao tea culture, and proposes a series of tactics and suggestions on speeding up Liubao tea industry development through brand building, circulation, technology, standardization, support of production base construction. |
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| Keywords: | Guangxi Liubao tea geographic symbol industrialization brand building |
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