| 摘 要： | China: The World's Fifth Largest Ad Market China's advertising market continues to grow at an astonishing pace, and is currently worth about RMB 180 billion a year. That makes it the world's fifth largest ad market. However, half of that sum was generated in Beijing, Shanghai and Guangdong alone, and the top ten provinces with the highest business volume accounted for about 90 percent of the total. Net Dealers Rocket to 20 Million China's population of online merchants has soared to 20 million in the last three years. There are now more than 2,000 companies offering e-commerce services. With close to 17 million members, www.alibaba.com is by far the biggest company, and www.hc360.com comes in a distant second. The figures are rising every day. However, according to statistics released by the Ministry of Commerce, the trade volume for all e-commerce conducted in 2005 amounted to just RMB 300 billion. That figure accounts for a mere 3.5 percent of the total sales of small and medium-sized firms.
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