| Abstract: | Changsha, capital city of Hunan Province in central China, has received a new tagline in recent years—a must-go place for milk tea lovers. Tu Liyuan, a 26-year-old employee of a public relations company in Beijing, made two journeys to Changsha, about six hours one-way by express train, in 2020. The purpose of the travels was to sip local milk tea. Modern China Tea Shop, the locally developed milk tea shop in Changsha, has over 300 branches in the city but had never expanded beyond it before December 2020. Those living outside Changsha had to travel there to taste it. |
