| Abstract: | As Chinese consumers embrace cute dolls and warm clothing made from Peruvian alpaca fur, Uncle Mamani, a Peruvian craftsman, has also em-barked on a journey for the better. He and his family work for Warmpaca, a brand set up by Chinese and Peruvian co-founders manufacturing alpaca fur products. This year marks the com-pany's fourth time participating in the annual China International Import Expo (CIIE) in Shanghai, once again proving an expo highlight.
Peru is home to the alpaca, a domesticated camelid mammal that roams the high altitudes of the Andes and bears soft and light fur which, after processing, can be used to generate a variety of products. Many Peruvian families rely on the raising of alpacas or selling of alpaca souvenirs for a living. Established in 2018, Warmpaca has developed around 200 varieties of prod-ucts ranging from dolls to clothes and scarves. It has seen the floor area of its stand at the expo expand from only 9 to 30 square meters this year. |
