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Preface to Yoshimi Shun'ya's Voice Capitalism
Authors:Yoshimi Shun'ya  Translated by Helen Elizabeth O'Horan
Abstract:Abstract

This article is a translation of the preface to Voice Capitalism by influential sociologist Yoshimi Shun'ya. The chapter ties together a wealth of discourse on the meaning of sound to society and to the individual, and its evolving role as a means of expression and connection to our environments. Yoshimi walks us through Nagai Kafū's reverence for tangible sound, R. Murray Schafer's schizophonic soundscapes, Marshal McLuhan's essays on the impact of the advent of sound recordings and electronic voices, Glenn Gould's theories on the blurring borders between musical performer and audience – amongst numerous other topics and writers.
Keywords:voice  sound  music  technology  post-war Japan  consumerism
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