Pentecostalism and the spirit of entrepreneurship in Ghana: the case of Maame Sarah prayer camp in Ghana

ABSTRACT

This paper examines the role that Pentecostalism plays in stimulating entrepreneurial spirit and innovation in Ghana. The study adopts an ethnographic approach, and focuses on the Goka Prayer Camp of the Church of Pentecost in the Jaman North District of the Brong Ahafo Region of Ghana. It is grounded in Weber’s theory of religion as a catalyst for the development of capitalist societies and focuses of religious doctrines, leadership, and institutional networks. Key findings indicate that there is a nexus between Pentecostalism and entrepreneurship development in Ghana. The study showed that Pentecostalism encourages self-determination, self-reliance, and entrepreneurship initiatives among believers due to its prosperity doctrine which states that because believers share in the victory of Jesus Christ over sin, poverty and suffering, they are destined to prosper once they have embraced the faith, maintained strict moral discipline and paid tithe. In addition, Pentecostalism is seen to provide spiritual backing for entrepreneurship by freeing people from ancient superstitious beliefs, and fears that they will be accused of witchcraft, victimised, or die once they become successful. Moreover, the explicit engagement of Pentecostal leaders in the pursuit of material wellbeing sets the pace for members to follow. However, in spite of the role of this strand of Christianity in motivating individuals to engage in entrepreneurial activities, we found that they provide weak networks and institutional support, apart from those in the spiritual domain, to facilitate entrepreneurship development among members. It is rather members of the top hierarchy that appear to benefit from these social networks.