| 定位在公共关系策划中的应用 |
| |
| 引用本文： | 马国柱.定位在公共关系策划中的应用[J].山西青年管理干部学院学报,2002,15(2):56-57. |
| |
| 作者姓名： | 马国柱 |
| |
| 作者单位： | 山西青年管理干部学院,山西,太原,030001 |
| |
| 摘 要： | 建立在市场调研、细分、选择基础上的定位,是公共关系策划的基础,也是市场营销的基础。组织定位包括:产品(服务)特质、规范特质、人员特质、文化特质。定位策划可以广泛应用于企业经营策划、城市和地区形象设计等方面。
|
| 关 键 词： | 公共关系 特质 定位 策划 |
| 文章编号： | 1008-8997(2002)02-0056-02 |
| 修稿时间： | 2002年3月13日 |
The Application of Location in the Planning of Public Relations |
| |
| MA Guo - zhu.The Application of Location in the Planning of Public Relations[J].Journal of Shanxi College For Youth Administrators,2002,15(2):56-57. |
| |
| Authors: | MA Guo - zhu |
| |
| Abstract: | Location, based on the investigation of the market, further separation, and choice, is the foundation of planning of public relations and that of market sale. Organizational location includes: the special quality of product or service, of rules, of personnel and that of culture. The planning of location can be widely applied to the planning of business, the city, and the designing of the regional image. |
| |
| Keywords: | public relations special quality location planning |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
