| 基于RMP分析的环马祖澳旅游区开发初探 |
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| 引用本文： | 魏丹丹,郑耀星. 基于RMP分析的环马祖澳旅游区开发初探[J]. 福建省社会主义学院学报, 2010, 0(4): 62-65 |
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| 作者姓名： | 魏丹丹 郑耀星 |
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| 作者单位： | 1. 福建师范大学地理科学学院,福建,福州,350007
2. 福建师范大学旅游学院,福建,福州,350108 |
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| 基金项目： | 国家海洋局908专项 |
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| 摘 要： | 环马祖澳旅游区是以"黄岐——马祖"航线为纽带,以旅游交流合作为平台,遵循"资源共享、品牌共树、市场共创"的原则,建设连江、马祖一体化旅游区,其开发对培育"海峡旅游"品牌,实现连江、马祖两岸多层面融合将起到积极的推动作用。文章基于昂谱(RMP)分析模式,从资源(Resource)、市场(Market)和产品(Product)三方面对环马祖澳旅游区进行系统的评价论证,为环马祖澳旅游区提出一些开发设想。
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| 关 键 词： | 环马祖澳旅游区 RMP分析 旅游开发 连江 马祖 |
The Research on Tourist Area around Mazu Exploitation Based on RMP Analysis |
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| Wei Dandan,Zheng Yaoxing. The Research on Tourist Area around Mazu Exploitation Based on RMP Analysis[J]. Journal of Fujian Institute of Socialism, 2010, 0(4): 62-65 |
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| Authors: | Wei Dandan Zheng Yaoxing |
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| Affiliation: | Wei Dandan Zheng Yaoxing( 1. College of Geographical Science, Fujian Normal University, Fuzhou, Fujian, 350007; 2.College of Tourism, Fujian Normal University, Fuzhou, Fujian, 350007) |
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| Abstract: | Tourist area around Mazu will be built into an integrated tourist area of Lianjiang and Mazu with the platform of tourist exchanges and the link of shipping hne between Lianjiang and Mazu following the principle of sharing resource ,establishing brand and creating markets jointly brand .The development of tourist area around Mazu will play an active and driving role in the combination of different aspects of Lianjiang and Mazu .This paper expounded and proved the tourist area around Mazu based on RMP Analysis Mode, and proposed some ideas for the development of this tourist area. |
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| Keywords: | Tourist Area around Mazu RMP Analysis Mode Tourism Development Lianjiang Mazu |
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