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| 并购中须谨慎保护品牌 | |
| 引用本文： | 余大伟. 并购中须谨慎保护品牌[J]. 法人, 2010, 0(3): 62-63 |
| 作者姓名： | 余大伟 |
| 摘 要： | 在发达国家视品牌为国家资源的时代，中国企业面对疯狂的并购应对自身品牌高度重视 |
| 关 键 词： | 品牌 并购 保护 国家资源 发达国家 中国企业 |
Be Careful to Protect the Brand in the Process of M & A |
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| Abstract: | In the era of developed countries treating brand as national resources,Chinese enterprises should attach great importance to their own brands when facing rampant mergers and acquisitions. |
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| 本文献已被 CNKI 维普 等数据库收录！ | |