| 我国保险业的发展策略 |
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| 引用本文： | 孔祥慧.我国保险业的发展策略[J].中华女子学院山东分院学报,2011(4). |
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| 作者姓名： | 孔祥慧 |
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| 作者单位： | [1]山东财政学院,山东济南250014;[2]山东女子学院,山东济南250002 |
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| 摘 要： | 我国保险营销在营销体制方面存在许多问题,可从创新保险业营销观念、制定科学合理的营销发展战略、强化我国保险机制等方面发展保险营销,这对我国保险企业经营绩效和长久的竞争及发展具有重要意义。
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| 关 键 词： | 保险营销 营销机制 营销策略 |
The Developing Strategies in China＇s Insurance Industry |
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| Authors: | KONG Xiang-hui |
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| Institution: | KONG Xiang-hui(Shandong University of Finance,Jinan 250014,China,Shandong Women's University,Jinan 250002,China) |
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| Abstract: | This paper analyzes the present situation of the marketing situation of China＇s insurance,stresses problems existing in the present marketing system,and proposes new marketing concept and strategy in innovating marketing notion,making scientific and reasonable developing strategy,and strengthening insurance system.This it is of great significance to the operation efficiency and long-term competition and development of China＇s insurance industry. |
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| Keywords: | insurance marketing marketing system marketing strategy |
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