| 试谈可持续发展战略下的绿色营销 |
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| 引用本文： | 文四英,黄晓京. 试谈可持续发展战略下的绿色营销[J]. 长沙民政职业技术学院学报, 2002, 0(1): 72-74 |
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| 作者姓名： | 文四英 黄晓京 |
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| 作者单位： | 中南大学哲学研究所,湖南,长沙,410083;株洲硬质合金厂职工培训中心,湖南,株洲,412000 |
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| 摘 要： | 经济可持续发展问题即市场可持续发展问题.如何在激烈的市场竞争中找到企业的营销导向就需要通过分析人口、资源、环境等可持续发展因素,最终选择绿色营销作为我们的营销导向.
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| 关 键 词： | 绿色营销 道德经营 可持续发展 |
| 文章编号： | 1671-5136(2002)01-0072-03 |
| 修稿时间： | 2002-03-08 |
Discussing the Green Marketing According to the Strategy of Sustainable Development |
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| WEN Si-ying,HUANG Xiao-jing. Discussing the Green Marketing According to the Strategy of Sustainable Development[J]. Journal of Changsha Social Work College, 2002, 0(1): 72-74 |
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| Authors: | WEN Si-ying HUANG Xiao-jing |
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| Abstract: | The problem of economic sustainable development is just the one of market sustainable development .Howto find out the marketing guidance of enterprises in the serious market competition requires analyzing the sustainablefactors such as population,resources and environment,and finally choosing the green marketing as our mraketingguidance. |
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| Keywords: | green marketing moral run sustainable development |
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