交通成本、消费者选择与旅游目的地发展

交通成本在旅游者目的地选择中的重要性,取决于交通成本在旅游总成本中所占比例的大小。假如其它的旅游费用相对于交通费用较高,那么,交通费用在目的地选择中的重要性就被大大地减弱了。一般来说,旅游距离的增加往往引起交通费用的增加,交通费用在旅游总费用中的比重也会相应增加。因此,如果一个旅游地想吸引较远客源地的游客,就必须设法降低两地间的交通成本。

Transportation Cost, Consumer's Choice and the Development of Tourism Destination

The importance of transportation cost in tourists' choice of destination depends on the rate of transportation cost in the total tourism cost. If other tourism costs are higher than transportation cost, the importance of transportation cost in the choice of destination are comparatively reduced. Generally, the farther the travel distance, the higher the transportation cost. Therefore, reduction of transportation cost becomes the key factor for a tourist site to attract tourists from faraway places.