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Philips in China:Fishing with a Long Line
摘    要:ROYAL Philips Electronics first entered China in 1920 and established the very first joint venture in 1985. With its accumulated investment worth in excess of US $2.6 billion, Philips owns 35 joint ventures and sole proprietorships in China. After seven quarters of losses, Philips began to profit in 2003. During this time, the Chinese market played an important role for Philips - its business in China maintained a good profit record. "China's economy has helped provide for speedy and stable growth," said Philips' president Gerard Kleisterlee on a 2003 visit to China. "It is a high point of the world economy and one of Philips' most important markets. We are confident about our business in China and the future of China's development."

关 键 词:飞利浦公司  中国  经营机制  市场竞争
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