我国网络自制剧发展的现状及对策

互联网时代的到来,为网络自制剧的产生和发展准备了技术条件和受众基础,在视频网站和政策引导等多重因素推动下,网络自制剧成为了一种将与传统电视剧相抗衡的新兴文化形态.2014年各大视频网站纷纷投入巨资加入到网络自制剧的制作中来,被称为网络自制剧元年.网络自制剧具有制作成本低、周期短、制播合一、题材多元、内容贴近生活、交互性强等特点,深受年轻网民的喜欢.网络自制剧的发展有得天独厚的优势,也存在诸如质量低、格调低俗、同质化严重、盈利模式有待拓展等问题.要实现网络自制剧的健康发展还需要在内容、盈利模式、产业链条等多方面进行探索.

Present Situation and the Counter Measures to the Development of China's Network of Homemade Drama

Network homemade drama＇ s development on the basis of the development of Internet technology. Driven by video website and policy guidance, the network homemade becomes a emerging cultural form enough to compete with traditional TV . In 2014, the major video sites have invested heavily to join the network of homemade produced. Network has low production cost, short cycle and homemade play makes one, sow theme is diverse, the content close to life, strong interactivity, etc. Network homemade drama also have disadvantage of low quality, taste- lessness, severe homogeneity, the profit model of the single. Realize the healthy development of homemade play need to improve content, profit model, industry chain.