Abstract: | Over the last decade, Switzerland has been characterized by both a radicalization of its political system and the relative success of the SP and SVP parties, which tend to adopt a strategy of permanent campaigning. Because of this, it is often argued that politicians are held accountable for their behaviour and that their electoral successes depend on their voting behaviour in parliament. We thus explore whether the voting behaviour of representatives, or citizens' evaluations of parties' ideological positions had an impact on their electoral success in the 1995, 1999, and 2003 national elections. More precisely, we assess how far the proximity and directional models explain the electoral success of incumbents and parties using roll call data for the National Council as well as the Selects surveys at the individual level. The results at both levels suggest that voters' choice is largely consistent with what is predicted by the spatial models of electoral behaviour. Swiss voters form their party preference on both proximity and direction, which supports a mixed model of electoral behaviour. |