产经新闻在广告经营中的地位与作用

产经新闻的独特性体现在:定位于目标人群,追求报道的深度和广度,在新闻宣传中渗透知识的内涵和新闻张力,做到精、专、深、细,深入报道读者所关心的企业发展和社会影响力方面的新闻,增强媒体吸纳广告的渠道和空间。以阜新日报产经新闻的发展历程为例,分析了产经新闻的特点及在广告经营中的地位与作用,结果表明产经新闻能有效提升企业知名度,整合广告经营中的新闻资源,增强媒体在广告市场中的竞争力。

Position and Role of the Industrial and Economic News on Advertising Management

The features of the industrial and economic news include: locating in the target population,the pursuit of the depth and breadth of the report,the penetration of news tension and knowledge background,carefully,professionally,deeply and detailedly reporting the development and social influence of the enterprise,improving the space of potential clients.Taking the developing process of Fuxin industrial and economics news as an example,the characteristics,position and role of the industrial and economic news on advertising management are analyzed.Our conclusions are: The industrial and economical news can enhance the popularity of enterprise and the competitiveness of the media in the advertisements,and the news resources in the advertising management can be unified.