Why the Celebrity Cult?

The celebrity cult has to be sharply distinguished from hero worship as its precondition is to be well known, no matter for what reason. It has been a product of American culture and is closely associated with modernity, individualism, egalitarianism and a moral, cultural and aesthetic relativism. It is part of popular culture and is also stimulated by the pervasive entertainment orientation of American society. Celebrity worship may provide vicarious gratification to people who seek to escape anonymity and believe that they do not get sufficient amounts of attention.