| 浅谈传统美学对现代招贴广告设计的应用 |
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| 引用本文： | 张亚冬. 浅谈传统美学对现代招贴广告设计的应用[J]. 青年论坛, 2011, 0(2): 157-158 |
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| 作者姓名： | 张亚冬 |
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| 作者单位： | 山东女子学院,山东济南250000 |
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| 摘 要： | 将中国传统美学融入现代艺术感强烈的招贴广告中,逐渐成为我国招贴广告设计行业、甚至是全球招贴广告行业的一种时尚和趋势。传统美学中对美的追求影响着现代招贴广告的设计,反过来,现代广告招贴又影响着传统美学的传承和发展。
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| 关 键 词： | 传统美学 招贴广告 设计 |
On the Application of Traditional Aesthetics on Modern Poster Design |
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| Zhang Yadong. On the Application of Traditional Aesthetics on Modern Poster Design[J]. Journal of Shandong Youth Administrative Cadres' College, 2011, 0(2): 157-158 |
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| Authors: | Zhang Yadong |
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| Affiliation: | Zhang Yadong ( Shandong Women＇s University, Jinan, Shandong, 250000 ) |
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| Abstract: | Integration of traditional Chinese aesthetics with modem art poster has gradually become a fashion and trends in the poster design industry both at home and abroad. Traditional aesthetics in the pursuit of beauty influence the design modem poster, in turn, modem advertising posters influence heritage and development of traditional aesthetics. |
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| Keywords: | traditional aesthetics art poster design |
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