The local in the global: rethinking social movements in the new millennium

In this article we discuss the failure of social movement theories to adequately understand and theorize locally based, grassroots social movements like the landless workers movement in Brazil, ‘livability movements’ in third-world cities, and living wage movements in the USA. Movements such as these come to the attention of most social movement analysts only when the activists who participate in them come together in the streets of Seattle or international forums like the World Social Forum. To date, it is the transnational character of these protests that have excited the most attention. Building on scholarship that looks at the link between participatory democracy and social movements, this article takes a different tack. We show how some social movements have shifted their repertoire of practices from large mass events aimed at making demands on the national state to local-level capacity building. It is the local struggles, especially the ways in which they have created and used institutions in civil society through extending and deepening democracy, that may be the most significant aspect of recent social movements, both for our theories and for our societies. Yet these aspects have received less attention, we believe, because they are less well understood by dominant social movement theories, which tend to focus on high-profile protest events. We look at the Brazilian Landless Workers Movement and the Justice for Janitors Campaign in Los Angeles to illustrate the important terrain of civil society as well as the role of community organizing.