当代文化发展的产业化潮流及其双重效应

文化产业化是文化经济一体化的显性阶段，由于国情的差异，中西方的文化产业化经历了不同的发展道路，并表现出科教产业、休闲娱乐产业、传媒产业、体育产业等共同的产业形态。当代文化产业化在优化经济结构、推动文化独立以及确保经济与文化可持续发展方面的积极功效明显，但同时也带来了文化价值贬损及享乐主义泛滥的负面效应。

Industrialization of the Contemporary Culture and Its Dual Effect

Industrialization of culture is a visible phase of the integration of economy and culture. Western and Chinese cultures have been industrialized in different ways, but they have presented the same industrialized forms as industries of science and technology, entertainment, media and sports, etc. Obviously, industrialization of the contemporary culture has been playing an effective role in optimizing the economic structure, helping to make culture independent and ensuring the continuous development of economy and culture. Meanwhile, it has been bringing about such negative effects as the discount of cultural values and the spreading of hedonism.