美国汽车露营的符号消费性及对中国的启示

从让·鲍德里亚的符号消费理论来看,休闲已演变为一种符号消费的对象,而作为一种户外休闲活动的汽车露营也被赋予符号消费的价值,普通汽车露营与房车露营作为不同的消费符号界定了美国中产阶级与上层阶级的身份与社会地位。依美国汽车露营发展的历程看,房车露营在中国还是富人阶层的符号消费,中国目前更适合重点发展大众的普通汽车露营度假产业。

The Symbolic Consumption of American Auto Camping and Its Inspiration on Auto Camping Development in China

By Jean Baudrillard’s symbolic consumption theory,this paper tries to explain that leisure has become a symbolic consumption.As a popular way of outdoor leisure,autocamping has also a feature of symbolic consumption,and auto camping and RV camping,presenting a different consumptive symbol,determine the identity and social status of the middle class and the upper class in America to some degree.In the end,this paper concludes that,according to the development experience of American autocamping,it is more proper to develop mass autocamping rather than not RV camping in China;It will be a long time from mass autocamping into mass RV camping.