Culture,self, and“URI”: Anti-Americanism in contemporary South Korea

As a much debated phenomenon in contemporary South Korea, anti-Americanism has been seen primarily as a response to the perceived political and economic domination of the United States in Korean affairs. This article suggests that such a view, however, is incomplete without consideration of the cultural and psychological context in which contemporary discourses of cultural nationalism have arisen: specifically, an indigenous cultural psychology characterized by an emphasis onuri (“we”)—a collective sense of socially diffuse yet unified and homogenous selfhood. As one variety of contemporary national cultural discourse, anti-Americanism is a response to certain to certain unwelcome trends in cultural development that have already begun to undermine the collective sense of Korean selfhood, as reflected in part in Korean concern over the Western “cultural invasion,” and Korean critiques of American bias and arrogance in dealings with Korea. However, far from being a static concept concerned only with defensive protection of Korean identity,uri also reflects Korean concern for re-formulating national cultural identity in terms more accommodating to the outside. Ultimately, anti-Americanism needs to be seen in the context of a Korean cultural psychology, which posits the enduring value of a collectively defined selfhood as an alternative to the prevailing individualist representations of the West. Diane M. Hoffman is an anthropologist and independent scholar with research interests in contemporary Korean culture and Korean-American intercultural relations.