高校校园媒体思想政治教育功能存在的闻题及对策

高校校园媒体是做好学生思想教育工作的重要平台，具有引导舆论、宣传教育、沟通信息和提供娱乐等重要功能，但是也存在思想教育功能未得到充分重视、其他媒体特别是网络新闻对思想教育功能形成冲击、校园媒体自身的不成熟等现实问题，因此需要加强对校园新闻思想教育功能的领导，建立校园新闻与思想政治工作之间的互动机制，增强引导校园舆论的本领，充分发挥校园各类媒体的优势，优化校园新闻管理体制，加强新闻队伍战斗力，推动高校思想政治教育向纵深发展。

The Existing Problems and Countermeasures of Ideological and Political Education Function of University Campus Media

Campus media are important tools in student ideological education work, which can be used to lead public opinion, and provide the educating, communicating and entertainment function. However, it brings some problems, such as lack of fully attention to ideological education function of campus media, the impact of other media, especially internet, to the ideological and political education function, and lack of maturity of campus media itself. As a result, it is necessary to strengthen the leadership to ideological education function of campus media, establish the interaction mechanism between campus media and ideological and political education, strengthen the ability to lead campus opinion, fully exploit advantages of all kinds of campus media, rationalize management systems of campus media, improve combat effectiveness of press brigade and promote the university ideological and political education to the depth development.