Bouncing back: A commentary on resilience in sustainability narratives

Resilience is an increasingly common element in the sustainability and sustainable growth narratives of a growing number of companies and organisations. At the same time, a number of meanings are claimed for resilience and the relationship between resilience and sustainability has been depicted in a number of ways. With these thoughts in mind, this short commentary paper outlines the characteristic features of the concept of resilience, provides some illustrations of how a number of companies and organisations are harnessing the concept as an integral part of their sustainability strategies and policies, offers some general reflections on the application of the concept, and concludes with some thoughts on how public relations and communications professionals can contribute to resilience planning.