会展旅游:马来西亚旅游业增长的新引擎

会展旅游,即国际市场上通称的MICE(Meetings,Incentives,Conferences and Exhibitions),是一种通过举办各种会议、博览交易、文化体育、科技交流、奖励旅游等活动而开发的一种旅游项目①.它是随着经济社会、旅游业的发展而出现的一种新的综合性旅游形式,因盈利性好、市场潜力极大,而成为旅游业界发展的热点.

MICE Tourism:the New Engine for Malaysia''s Tourism Development

MICE,the new form of tourism which is high profitable and efficient,is capturing Malaysia's attention. And the country's MICE development is still in its infancy. But MICE industry in Malaysia grows rapidly as it now is an emerging destination for MICE tourism in the Asian-Pacific region and MICE tourism is becoming a new engine for its tourism development. With the strategic location and accessibility,world-class meeting and conference facilities,qualified accommodations,various activities as well as socia...