| 谈谈几种成功的直销方式 |
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| 引用本文： | 许爱新. 谈谈几种成功的直销方式[J]. 山东行政学院学报, 2004, 0(3): 18-19 |
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| 作者姓名： | 许爱新 |
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| 作者单位： | 山东行政学院,济南,250014 |
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| 摘 要： | 直销,是一种有效的市场营销方式,与中国政府反对的非法传销有本质区别。研究并使用这种销售方式,对于企业开拓市场、规范发展市场经济都有重要的意义。目前比较成功的直销方式有:面对面营销,直接邮寄和目录营销,电视和电话营销,等等。
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| 关 键 词： | 市场营销 直销 销售方式 |
| 文章编号： | 1008-3154(2004)03-0018-02 |
| 修稿时间： | 2004-03-10 |
Analysis on successful Direct Sales |
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| XU Ai-xin. Analysis on successful Direct Sales[J]. Journal of Shandong Administrative College and Shandong Economic Management Personnel College, 2004, 0(3): 18-19 |
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| Authors: | XU Ai-xin |
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| Abstract: | Direct sale is a very effective marketing. Some of the ways of direct sale are abused and therefore are illegal in China. The research on direct sale could be useful in market development and market supervision. Some of the effective ways of direct sale are: face to face sale; catalog postage; TV and telephone sale etc. |
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| Keywords: | marketing direct sale ways of sales |
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