广西北部湾经济区开展政府营销探讨

开展政府营销对于弥补市场失灵、促进区域经济发展具有现实意义,符合国际惯例。广西北部湾经济区各市都开展过一些政府营销工作,并取得一定成效,但是也存在一些问题。广西北部湾经济区要做好政府营销工作,必须加强学习政府营销知识、树立政府营销观念、培养政府营销人才、整合政府营销资源、借鉴发达地区的成功经验、创新政府营销方法、练好内功、突出政府营销重点等。

On the Government Marketing in Guangxi Beibu Gulf Economic Zone

As a kind of international practice,government marketing is of practical significance to the reparation of market＇s out of order and the promotion of regional economy.Governments of those cities in Guangxi Beibu Gulf Economic Zone have already made some efforts in marketing and have obtained certain achievements,but still they are facing some problems.Therefore,to improve the government＇s marketing in these areas,relevant measures should be taken： the governments here should first strengthen their sense of government marketing,cultivate professional marketing talents and integrate marketing resources;second,learn from the experience of developed regions to improve their way of marketing;third,scientifically find out the key projects and attach most of their efforts upon.