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The ECJ eases the way for comparative advertisers |
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| Authors: | Lee Jessica; Norris Andrew |
| Institution: | Orchard Brayton Graham LLP, London Hogarth Chambers, London |
| Abstract: | The ECJ reiterates its support for the comparative advertiserby indicating that common sense is needed to comply with theMisleading Advertising and Comparative Advertising Directive(Directive 97/55). |
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