摩托罗拉:三年高增长的背后——摩托罗拉(中国)电子有限公司王欣先生访谈录

在目光瞄准公安、石化、铁路、建筑等政府和企业无线通信市场的同时,摩托罗拉看中了民用对讲机的发展机遇。在前行的路上,他们在与本地公司结盟、进行产品布局、与渠道商携手并进等方面都有独到之处。就相关问题,本刊记者对摩托罗拉(中国)电子有限     

微软诉摩托罗拉安卓手机侵权

在谷歌以125亿美元购得摩托罗拉移动业务之后，微软启动诉讼程序，诉称摩托罗拉的安卓手机侵犯了其专利权。微软声称，摩托罗拉侵犯了其七项专利，要求美国联邦贸易委员会（ITC）禁止其手机在美国的销售，这就使得视窗手机与安卓手机的专利大战再次升级。摩托罗拉就此发布声明，声称其也已经在美国和欧洲针对微软的大规模专利侵权行为提起诉讼。     

摩托罗拉为何没侵犯“商业秘密”

摩托罗拉仗着品牌深入人心的优势，其一举一动都吸引了不少眼球。当去年年底武汉罗实诉其侵犯商业秘密时，像上回摩托罗拉手机凹形键盘设计引发的纠纷一样，人们投去了鄙弃的目光。不过，北京朝阳区法院３月１８日驳回原告罗实的起诉后，摩托罗拉算是洗清了冤情。而同时，人们的目光也再一次聚焦到现在被津津乐道的商业秘密上。罗实告摩托罗拉侵犯商业秘密２００１年１２月２５日，湖北武汉罗实诉称，２０００年４月，他应南方高科武汉销售中心副总经理鲁锋之约，策划完成了南方高科手机“零风险购机”活动方案，并于同月３０日左右交付鲁锋…     

铃不响靠灯找

都说摩托罗拉好， 功能齐全价格高。 质量过硬有保证， 哪知入手才几月，     

没有永远的“大佬”

谁曾想,曾经不可一世的摩托罗拉,会被谷歌这个后起之秀吞下;谁曾想,号称全球代工第一品牌的富士康会陷入＂连环跳楼门＂;谁曾想,风靡全球的谷歌、百安居、贝塔斯曼会退出中国市场……商业世界永远是这样,胜者为王,败者为寇。不管你曾经多么的不可一世,一旦不能适应市场,就将被市场无情的淘汰。     

儒帅高瑞彬：成就本土的摩托罗拉

北京东三环高楼林立的CBD,聚集着无数个在中国扎根的 跨国公司,夜色中的摩托罗拉标志,透着醒目的蓝色。 在外企气氛浓厚的摩托罗拉总部大楼内,一大间以红木色 调为主,充满古香古色味道的房间,是摩托罗拉资深副总裁高 瑞彬在中国的办公室。“霸气”,是很多人对摩托罗拉这四个字 的第一印象,而“儒雅”,却是很多人对这位出生于台湾,12     

谷歌“吃下”摩托罗拉

传统通讯业老大摩托罗拉可能至死也没有想到，自己会被谷歌这样的互联网企业“吃掉”，但这却不幸成为事实。     

狙击华为的代价

在诺西收购摩托罗拉手机网络设备业务来狙击华为的战略意图中,摩托罗拉充当什么角色呢？要么是“战略高地”,要么就是“子弹”     

跨国公司的诉讼管理

摩托罗拉的法律团队倾向于在成本有效性和与商业目标保持一致性上解决商业争议。但，这并不意味着通信公司倾向于诉讼——实际上，他们在争议解决上非常积极。     

摩托罗拉诉微软探寻RAND标准的努力

正摩托罗拉与微软之间旷日持久的专利官司,由于直接涉及到标准与专利中的合理无歧视许可承诺兑现和认定的核心问题,再加上所涉标准的重要性和双方的业界地位,因此广受业界瞩目。这场官司涉及到的专利是摩托罗拉所持有的H.264视频编解码标准和802.11无线局域网标准中的必要专利,摩托罗拉认为微软在其Windows系统和Xbox游戏产品中都使用了这些专利。这场缠斗最初开始于2010,当时微软主动发起进     

China's stance on the Google/Motorola merger: Implications for competition in intellectual property-intensive sectors

China's merger enforcement agency approved the Google/Motorola merger with conditions. This pattern of approval is not in full accordance with that in other jurisdictions, including the United States and the European Union, which made unconditional approvals. This contradiction attracted ample criticism; some critics believe that China's policy is designed to protect domestic industry. In investigating the Chinese merger agency's decision and the basis for its decision making, this article finds that much of the criticism is groundless and misleading because the critics have failed to incorporate all elements of the global value chain of mobile intelligent terminals into their analyses. The investigation also shows that, although the decision makers are less experienced, their decisions are based on Chinese competition law and market realities. It is important for international firms to be aware of this pattern in merger analysis.     

An alternative industrial extension model: The experience of the food manufacturing industry

The ability to reach small manufacturers with productivity enhancing technology requires implementation of alternative industrial extension strategies. We describe one such strategy being pursued in the food manufacturing industry. Given the large numbers of small manufacturers and of potential technology suppliers, the challenge is to create an effective approach that takes advantage of the market aggregation capacity of food industry trade associations. Through a food manufacturing coalition, this extension effort will identify common industry needs for technology; assess and adapt existing technology;stimulate vendors to capitalize on the technology; and rely upon market forces to encourage innovative problem solving.     

Perspectives on the success/failure experience and the cost of semiconductor technology transfer

There is a growing demand for Very Large Scale Integrated (VLSI) circuit technology in all facets: Process know-how, design skilss, knowledge of the market. The market for solid state technology is expanding exponentially through conversion of older electromechanical and linear applications to digital solid state technology and through totally new electronic applications. There is a trend for a few countries (U.S., Japan, France) to monopolize more and more of the world-wide industry as technology pushes forward. Still, developing countries and even some modern countries want to acquire a VLSI capability for national prestige or strategic military purposes and this guarantees the opportunistic sales of technology to uneducated customers. This presents a problem for both the seller and buyer. This paper discusses the successes and failures of this class of technology transfer, the price, the pitfalls and the actual process.     

论著作权合理使用制度的适用范围

由于合理使用处在权利与限制的交界处,其适用范围的任何变化,都可能重塑著作权法。面对新技术的冲击,在确定合理使用的适用范围时,不能因技术的便利而干涉著作权市场对信息资源的配置,而应恪守合理使用最初的立法理由,将其定位为对市场失灵的弥补,在利用行为有助于公共利益的基础上,考察其是否符合交易不能或正外部性市场失灵,同时把对作品潜在市场的影响视为最关键的判断标准。这不但维护了著作权的私权属性,更是界定合理使用适用范围的最佳路径。     

R&D spinoffs: Serendipity vs. a managed process

This paper describes some of the spinoff benefits that can result from R&D projects, and categorizes them in terms of the dimensions of market and technical newness. These dimensions are discussed with reference to two types of spinoffs: 1) alternative market applications, when the results of an R&D project are subsequently applied to a market or use that differs from the originally intended application, and 2) second-generation technologies, when the technology that was the subject of an R&D project is significantly altered or enhanced in unanticipated ways through subsequent R&D. Examples from the Department of Energy's Energy-Related Inventions Program are integrated into the results of literature review to illustrate key concepts, including core technologies, degrees of market and technology newness, technology robustness, and the nature of connections linking spinoffs to prior R&D investments. The paper concludes by discussing spinoffs as a managerial strategy.     

The impact of technology transfer contract on a firm’s market value in Korea

Technology transfer has been evaluated as a driving force of economic growth as well as one way to create new innovation. In order to make a successful technology transfer, both additional emission efforts by the supplier and absorption efforts by the recipient are required, because it is not as simple as the acquisition of a capital good. This study seeks to better understand the nature of successful technology transfer in Korea. We empirically analyzed the impact of the supplier’s characteristics (cultural distance, relationship type, form of technology transfer, and licensing type) and the recipient’s characteristics (absorptive capacity) on the market value of firms in Korea using the event study methodology. We found that technology transfer announcements significantly increase the market value of firms in Korea, and market responses to the recipient firms are significantly greater than those to the supplier firms. Our results showed that the effect of alliances with complementors (e.g., university, government laboratory) is greater than that of alliances with industry players, and the effect of an exclusive license as a method of technology transfer is greater than that of a non-exclusive license. However, we were not able to determine whether the impact of high levels of absorptive capacity is significantly different from that of low levels of absorptive capacity. Our study will not only complement and extend research on technology transfer, but also provide firms with various methods to decrease the risks related to technology transfer.     

Silent innovation: corporate strategizing in early nanotechnology evolution

Nanotechnology offers a rare opportunity to study the early evolution of a new generic technology in real time. This paper suggests focusing more on the market formation side, rather than technology generation, when seeking to explain technology evolution. Applying an evolutionary capabilities perspective, the paper examines how firms organize innovation in the early embryonic stages of a technology and how the market as a selective device undergoes qualitative change as part of economic evolution. The traditional Danish window chain is used as a case. A model of nanotechnology evolution is proposed which suggests that nanotechnology commercialization is significantly driven by small and medium-sized firms based on their internal knowhow, with larger firms as important suppliers of know how. These smaller firms are adept at addressing social needs which appear to be key factors in the nano-commercialization process. A taxonomy of nine enterprise strategies for entry into nanotechnology is suggested. The paper identifies a marked shift in marketing strategizing among the nanotechnology innovative companies, from being “loud” around the turn of the millennium to becoming increasingly “silent” at the present time, illustrating the unconsolidated stage of the current nanotechnology market.     

Technology utilization — The new corporate challenge

Technology transfer and utilization is a process that has a profound impact on the survival of the firm, particularly in today's high technology market where technological changes are rapid and often dramatic. The market place both locally and internationally is replete with business failures resulting from the inability of firms to maintain a competitive edge in technology utilization and/or transfer. We contend that many such failures could be avoided by establishment of in-house programs developed specifically to address the utilization and transfer of technologies associated with the firm. This paper proposes a general methodology to identify and establish such an in-house program regardless of the technology area of interest. Once implemented such program can be used as engines of technological innovation by working in an active versus reactivemode.     

Technology commercialization: a literature review of success factors and antecedents across different contexts

This paper provides a systematic review of the current literature on technology commercialization. It serves to establish a foundation for the following empirical and theoretical contributions. Technological inventions are fundamental for a country’s economic growth. However, in order to actually generate value for society and profits for the involved companies, these inventions need to be successfully transferred to the market. Therefore, newly developed technologies need to be integrated into products which sell. In particular, our study focuses on the different interaction channels through which technology commercialization occurs. We analyze main groups of institutions, which can either act as developers of technologies and/or organizations bringing these technologies to the market: Universities and research institutes, technology startups, and established companies. We propose a theoretical framework of possible interactions between these organizations and analyze the success factors within the respective channels. Based on the systematic review of 140 articles, key characteristics of the technology development organizations are analyzed with regard to the different possible channels available to commercialize their technology.