Taking Cues on Europe? Voter competence and party endorsements in referendums on European integration

Abstract.  One of the criticisms often levelled against direct democracy is that citizens lack sufficient knowledge to vote directly on policy issues. The 'No' votes in the French and Dutch referendums on the Constitutional Treaty have highlighted the importance of examining voter competence in referendums. This article proposes a theoretical framework for evaluating competence in EU referendums. It suggests that competent voting in EU referendums is based on issue-specific preferences and requires political information. Since most voters have little detailed knowledge of European integration, they rely on heuristics and cues when deciding how to vote. The important question is how much and which type of information voters require to make competent choices. This article examines whether and under what conditions the use of party endorsements as information cues can enhance competent voting in EU referendums. These theoretical questions are examined in an analysis of the 1994 Norwegian referendum on EU membership.     

Agenda control in EU referendum campaigns: The power of the anti‐EU side

European Union (EU) referendums provide unique opportunities to study voters’ attitudes toward a distant level of governance. Scholars have long tried to understand whether EU referendum results reflect domestic (dis‐)satisfaction with the incumbent governments or actual attitudes toward the Union. Finding evidence supporting both domestic and European factors, the recent focus has thus turned to referendum campaigns. Recent studies emphasise the importance of the information provided to voters during these campaigns in order to analyse how domestic or European issues become salient in the minds of voters. These studies nonetheless overlook the asymmetrical political advantage in such campaigns. The broader literature on referendums and public opinion suggest that in a referendum, the ‘No’ side typically has the advantage since it can boost the public's fears by linking the proposal to unpopular issues. This article explores whether this dynamic applies to EU treaty ratification referendums. Does the anti‐EU treaty campaign have more advantage than the pro‐EU treaty campaign in these referendums? Campaign strategies in 11 EU treaty ratification referendums are analysed, providing a clear juxtaposition between pro‐treaty (‘Yes’) and anti‐treaty (‘No’) campaigns. Based on 140 interviews with campaigners in 11 referendums, a series of indicators on political setting and campaign characteristics, as well as an in‐depth case study of the 2012 Irish Fiscal Compact referendum, it is found that the anti‐treaty side indeed holds the advantage if it engages the debate. Nonetheless, the findings also show that this advantage is not unconditional. The underlying mechanism rests on the multidimensionality of the issue. The extent to which the referendum debate includes a large variety of ‘No’ campaign arguments correlates strongly with the campaigners’ perceived advantage/disadvantage, and the referendum results. When the ‘No’ side's arguments are limited (either through a single‐issue treaty or guarantees from the EU), this provides the ‘Yes’ side with a ‘cleaner’ agenda with which to work. Importantly, the detailed data demonstrate that the availability of arguments is important for the ‘Yes’ side as well. They tend to have the most advantage when they can tap into the economic costs of an anti‐EU vote. This analysis has implications for other kinds of EU referendums such as Brexit, non‐EU referendums such as independence referendums, and the future of European integration.     

UK Euroscepticism and the Brexit Referendum

This article shows that key to understanding the referendum outcome are factors such as a profoundly eurosceptic public, high levels of citizen uncertainty, divided mainstream political parties on the EU and lack of unity within the ‘Leave’ campaign. The Brexit referendum is more than just about domestic issues and government approval. Utilitarian concerns related to economic evaluations of EU integration coupled with support of or opposition to EU freedom of movement are very likely to influence vote choice. Those campaigns that focus on rational utilitarian arguments about the costs and benefits related to EU membership as a whole but also to EU freedom of movement are expected to swing voters.     

Referendum Campaigns,Framing and Uncertainty

Research on campaign dynamics and voting behaviour in direct democracy suggests that referendum campaigns can be seen as processes of learning. This finding stems from two assumptions: (1) information has mediating effects – the more voters know about the issue at stake, the stronger the effect of issue preferences in their decision-making; (2) campaign volatility and framing effects are linked to weak campaigning and voters’ lack of information. The aim of this article is to suggest the limitations of this approach and discuss the effects of framing in referendum campaigning. It is argued that campaign volatility as well as framing effects are not always related to voter ignorance and information-weak campaigns but rather to qualitative shifts in the underlying value interpretation linked to referendum proposals. These shifts are possible no matter how well-informed voters are. The expectancy-value model, commonly used in psychological research, is used to make sense of framing effects in volatile as well as stable referendum campaigns.     

Rebels without a Cause? The Irish Referendum on the Lisbon Treaty

The Irish referendum on the Lisbon Treaty follows a pattern of class-voting also seen in the 2005 referendums on the European Constitution. However, the poll differed in other respects. Polling in the wake of the vote suggested that the main reason given for voting no was a lack of knowledge about the treaty (22 per cent of no voters holding that view). A further 40 per cent of the voters voted no because they claimed not to understand the Treaty. This is in contrast to referendums in 2005 in Spain and the Netherlands where, respectively 70 and 51 per cent, of those with a self confessed 'very limited ' knowledge of the Constitution voted yes.     

The 1994 EU Referendum in Norway: Continuity and Change

In the 1994 EU referendum a majority of Norwegian voters rejected membership in the European Union. The outcome contrasts with victories for membership in the corresponding referendums in Austria, Finland and Sweden. The article reports a preliminary investigation of factors relating to the support for "no". Analysis of aggregate data (representing 435 municipalities) and survey data demonstrates the importance of traditional cleavages as well as new cleavages for the vote. The no-vote was strongest in northern Norway, among supporters of the traditional "counter-cultures" and among those employed in the primary sector. Women were more likely to vote no as were public sector employees. The major parties took relatively clear stands on the issue, and we find that party identification shows a strong correlation with the vote in the referendum. With a turnout of 89 percent, the 1994 referendum represents an all-time high for elections in Norway. Compared with the previous referendum on the EC in 1972, we find that the increase in mobilization was particularly strong in the no-dominated periphery, but the shift in mobilization patterns was not decisive for the outcome of the referendum.     

Reading between the lines: party cues and SNP support for Scottish independence and Brexit

Scotland’s future within the European Union (EU) played a prominent role in the 2014 independence referendum. The story goes that latent supporters of independence voted to stay within the UK to maintain EU access. Defeated, Scottish leaders declared the referendum a once-in-a-life-time event only repeated if conditions substantially changed. With the UK now facing a chaotic exit from the EU, proponents of Scottish independence have suggested that a second referendum may occur after Brexit negotiations are completed. Faced with a consensus among Scottish party leaders in supporting EU membership, those hoping for a second independence referendum, we argue, looked to alternate sources of information that saw Brexit as an opportunity to create the conditions that would spur a second referendum. Using panel data from the British Election Study, we examine whether Scottish voters voted tactically to leave the EU. We argue that Scottish National Party voters were likely to interpret statements on the conditions for a second independence referendum as an implicit signal to vote “Leave.” The results have important implications for the role of referendums in representative democracy, strategic voting, and the importance of intra-party division on individual vote choices.     

Federalism and the European Union: A constitutional perspective

Constitutional questions have resurfaced in the last few years with regard to the European Union. The Maastricht Treaty is a kind of constitutional reform. The rejection of this treaty by Denmark in its first referendum, and the subsequent debate of the treaty that has taken place, raise questions about both the nature of the European Union, and the process by which its rules (constitution) get revised and approved. Similar questions surround the entry of Austria and the three, additional Scandinavian countries into the Union. Perhaps, no event called the European Union's constitution, or lack thereof, into question more that way in which a new President of the Commission was chosen during the summer of 1994. This paper will reexamine the European Union's structure and procedures from a constitutional perspective. Drawing upon the author's recently completed book, Constitutional Democracy, the paper will review the purpose for the Union's existence, the implications of this purpose for the structure of the Union (federalism versus confederation), the rules for making collective decisions in the Union, citizenship, and in particular, the procedures by which the European Union's “Constitution” is written and revised. The constitutional perspective adopted is taken from public choice. The political institutions of the European Union are examined relative to those rational, self-interested individuals would choose to advance their interests.     

Is referendum voting distinctive? Evidence from three UK cases

The study of referendum voting follows much the same format as for general election voting. Influences on vote, however, are likely to differ significantly. Referendums decide issues, while general elections determine which party or parties will form the government. Parties are often divided on referendum issues and these issues tend to be of low salience. General elections, however, are contested by long-established parties on highly salient issues. Using panel data from the British Election Study and the 2011 Alternative Vote Referendum Study, we find that voters place different weights on party identification, issue positions, government and leader evaluations when voting in general elections and referendums, but the evidence for differential campaign effects is limited.     

Learning from the Danish case: A comment on Palle Svensson's critique of the Franklin thesis

Abstract. Palle Svensson in this issue of EJPR has objected to the characterisation of Danish voters made by Franklin and others who, in various publications, expounded the thesis that on issues of low salience, referendum votes tend to follow party lines. Svensson finds evidence that the Maastricht Treaty was not an issue of low salience to Danish voters in the ratification referendums conducted there, and gives other details of the evolution of public opinion regarding Europe that clarify the circumstances in which our thesis should apply. In the light of his arguments, this Comment presents a more nuanced version of the thesis that learns from the Danish case, and should be of greater utility than our earlier version in helping to interpret the role of government standing in referendum outcomes.     

Opinion change and voting behaviour in referendums

Abstract. Voters in a referendum obtain information and derive voting cues from a variety of sources. Some of these, such as political parties or ideological orientations, are similar to those also found to be influential in elections. Others can be quite different. In some referendums, the issue may be entirely new and unfamiliar to many voters, initiating a 'learning' or 'cue–taking' process specific to the campaign itself. In referendum campaigns, parties may be internally divided and sometimes send conflicting signals to their electorates. As a result, voting behaviour in referendums often exhibits greater volatility than is found in elections. In the ten papers included in this Special Issue of EJPR , we focus on the process of opinion formation and change which occurred in a number of European, North American and Australia/New Zealand referendums held under a variety of different institutional and political conditions. In this essay, I argue that there are three distinctive patterns of opinion formation and reversal that tend to occur in referendum campaigns, each of which has significant consequences both for voting choice and for referendum outcomes.     

Understanding Public Support for British Membership of the Single Currency

There has been much public debate about whether a referendum on British membership of the European single currency could be won despite opinion polls showing a widening gap between those opposed to membership and those in favour. However, academic research provides little insight into why British attitudes towards the Euro vary at an individual level, and hence what factors might be crucial in a referendum campaign. Existing studies suggest, among other things, that British political parties can shape voters' preferences on important public policy issues. We explore this and other explanations using data from recent Eurobarometer and British Elections Study surveys. We find that general evaluations of the EU, British national identity and concerns over the democratic character of EU governance are stronger predictors of support for the single currency than which party a person supports. However, we also find that the influence of these factors varies with a citizen's level of information about the Euro, which suggests that the supply and use of information might be crucial in a referendum campaign.     

Do referendum results change norm perceptions and personal opinions?

Referendums are often seen as a means to legitimize the outcome as the new norm and increase acceptance of the outcome. Do referendums actually have these effects? More precisely, do voters recognize the referendum result as the new norm? And do voters go as far as to change their own minds in accord with the referendum result? We explore these questions using a panel survey that we conducted in Ireland before and after the abortion referendum that was held on May 25, 2018. We find that, after the referendum, voters updated their norm perceptions in the direction of the referendum result. However, we find inconsistent evidence that the referendum convinced voters to change their personal opinions about abortion. The findings provide insights on the power and the limit of referendums in increasing policy agreement among voters.     

Do voters have a cue? Television advertisements as a source of information in citizen–initiated referendum campaigns

Abstract. In this article we examine the scope for campaign effects in citizen–initiated referendum (CIR) elections. Given the context of CIR elections, television effects can be seen to be even bigger and more important than in candidate elections. We use survey data on information demands made upon voters in CIR campaigns, and the information sources they use, in order to gauge the relative importance of various sources that voters rely upon in making voting decisions. We then examine the relative importance of television advertising as a source of information in CIR campaigns. We find that voters report using many sources of information, with few voters relying exclusively upon television advertisements. Rather than telling voters which way to vote, television campaigns may simply raise awareness of CIRs and so encourage voters to seek cues elsewhere, in particular from ballot guides where cues are more readily discerned.     

Voting on Europe: The Potential Pitfalls of a British Referendum

As Britain prepares for a possible referendum on continued membership of the European Union, it is essential that more careful thought is paid to the dynamics of referendums. Polling data reveal the existence of a substantial knowledge deficit in the UK and other parts of the EU: large numbers of voters simply do not understand the EU. There is also reason to question the conventional view that voters can correct for such a deficit by using cues from opinion leaders and the media. The experience of recent referendums in other EU member states suggests that many voters will take part in the proposed British referendum without independent and informed knowledge of the issues at stake, that many will have been swayed by partisan elite opinion, and that many will decide on the basis of their views about domestic politics rather than their views about Europe.     

A Nation of Sceptics? The Czech EU Accession Referendum of 13–14 June 2003

The Czech Republic's 13–14 June 2003 referendum on accession to the European Union was the seventh of nine held in candidate states due to join the EU on 1 May 2004. Despite the presence of two strong Eurosceptic parties and the perceived Euroscepticism of Czech public opinion, the pro-accession camp scored a convincing victory. This account analyses the historical, political and institutional context of the referendum and the campaign. It concludes that despite high elite contention over the EU and the overwhelming resources advantage of the ‘Yes’ camp, Czech voters were minimally influenced by the campaign. Rather, they took their cue from longstanding positive linkages of ‘Europe’ with democracy, market reform and Czech identity.     

Denmark's referendum on the euro: The mouse that roared ... again

Just as they had almost a decade earlier, Danish voters on 28 September 2000 went to the polls and sent Shockwaves through the European Union by rejecting a government‐sponsored referendum on joining the EU's single currency, the ‘euro’. Danes said ‘Nej’ to the embattled currency, casting new doubt on their country's commitment to the European project and emboldening eurosceptics throughout the continent and across the English Channel. The decision to remain outside the eurozone is notable for the humiliation it caused Prime Minister Poul Nyrup Rasmussen and his government, as well as for the impetus is gives to a two‐tier EU. The ‘yes ‘ camp's failure to keep the campaign based on economic rather than political logic, the euro's precipitous decline, and the EU's sanctions against Austria contributed to the referendum's dramatic outcome.     

The Political Limitations of Evidence: A Critique of the Electoral Reform Society's It's Good To Talk

The Electoral Reform Society has called for more and better quality information to improve democratic debate in relation to referendums. This article argues that, particularly in relation to the European Union referendum, this would have had a marginal impact, because much of the debate was not reducible to facts and emotional and dispositional factors were of particular significance in the campaign.     

Primed by the Euro: The Impact of a Referendum Campaign on Public Opinion and Evaluations of Government and Political Leaders

The premise of political priming is that public evaluations of political leaders are made on the basis of issues that are on the top of citizens' minds. This study investigated the impact of a national referendum campaign about a European integration issue on the evaluation of the incumbent government, the prime minister, and the opposition leaders. Drawing on a content analysis of news media and a two-wave panel survey, the results showed that as the topic of the referendum (the introduction of the euro) became more visible in the media during the campaign the importance of the euro issue for formulating general evaluations of political leaders increased. The incumbent government that was seen to handle the referendum poorly was penalized by the referendum. Exposure to news media outlets that covered the referendum extensively and offered negative evaluations of political leaders boosted the decline in the overall performance rating of political leaders by politically less involved respondents. These results stress the necessity of considering the campaign and the specific content of the media to understand fluctuations in public opinion during a referendum campaign. The study concludes with a discussion of the implications of a referendum campaign for political leaders.     

Referendums on Membership and European Integration 1972–2015

There are many myths about referendums. The most common one is that voters are inherently sceptical and tend to vote no when given the opportunity. This article analyses some of the commonly held ‘truths’ about referendums on EU matters. Based on a statistical analysis of all forty‐three EU‐related referendums since 1972, it shows that governments tend to lose referendums if they have been in office for a long time, that emotive words on the ballot paper are correlated with a high yes vote and that a high turnout is correlated with a vote against European integration, but campaign spending is inconsequential. Based solely on statistical evidence from the previous forty‐three referendums, the opponents of EU membership will win the Brexit referendum.