The UN Global Compact and the Global Governance of Corporate Social Responsibility: Complex Multilateralism for a More Human Globalisation?

In recent years, questions of corporate social responsibility (CSR) have developed into a global policy issue. Multinational corporations, as high-profile representatives of economic transnationalisation and globalisation, have come under ever closer scrutiny in regard to their actual development impact, especially in Third World countries. The UN Global Compact as an example for evolving “complex multilateralism on a global level” aims at solving two problems at once, namely the implementation of minimum standards of “good corporate conduct” and socio-economic development, especially of poor countries. In a paradigmatic policy shift, the United Nations has fostered close partnerships with global business to promote CSR and socio-economic development, thereby opening the UN system to private business interests. This shift has been criticised by many civil society actors. Despite its remarkable achievements, the Global Compact reveals many problems of contemporary global governance related to its understanding of globalisation, the implementation and control of its core norms and rules as well as in regard to issues of transparency and democratic legitimacy. Finally, the Global Compact serves to illustrate how international institutions try to adapt to the growing complexity of development and economic governance issues and the larger influence of non-state actors in the global political economy.     

Is Corporate Social Responsibility a Constructivist Regime? Evidence from Latin America

The paper argues that the emerging norms on corporate social responsibility (CSR) can be theorised as a constructivist regime, specifically a subset of private authority regimes—a transnational private legitimacy regime. The purpose of this regime is the transnational legitimation of globalised private accumulation strategies. It hypothesises that CSR acts as a framework of principles, norms and practices that enables communication, negotiation and contestation between civil society organisations (CSOs) and transnational corporations about the social impact of foreign investment. The regime inadvertently transforms the terrain on which businesses interact with other actors from one of power (where business was clearly dominant) to a terrain of (at least partial) legitimacy. This implies that actors that control “legitimacy resources”, such as CSOs, should see their negotiating power increase vis-à-vis businesses. The paper examines these conjectures through a case study of CSR promotion and advocacy in Latin America.     

Corporate accountability to the poor? Assessing the effectiveness of community-based strategies

This paper investigates how, why, and when community-based strategies are effective in promoting corporate accountability (CA) to the poor. It argues that mainstream approaches to corporate social responsibility (CSR) underestimate the importance of power in the relationship between corporations and the communities in which they invest, which limits their applicability to many developing-country contexts in particular. In addressing this neglect, the article draws on literature on power, accountability, and citizen participation in order to analyse cases where communities have attempted to hold corporations to account for their social and environmental responsibilities. The paper argues that more attention should be paid to a number of state-, corporation-, and community-related factors, which are found to be key to the effectiveness of strategies aimed at enhancing CA to the poor.     

Corporate social responsibility: A challenge for the donor community

As corporate social Responsibility (CSR) increases in large corporate organisations, a genuine approach to sustainable development is often best achieved through the supply chain. This is directly applicable to North–South supply-chain interactions (private-sector organisations, NGOs, and donors). CSR has adopted techniques from their ‘development’ usage, yet a reverse flow is not observed back to the ‘development’ sector. This is unfortunate. Private-sector organisations and NGOs (especially the larger ones) are well placed to take advantage of the increase in CSR relating to developing countries. More importantly, donors of all types would have increased influence if they took up CSR principles. Opportunity costs are not high and the advocacy potential is huge. This paper reviews CSR techniques and argues for donors to accept the challenge of incorporating them into their operations to influence more efficiently the process they seek to change.     

Corporate responsibility and the movement of business

The corporate social responsibility (CSR) agenda has taken off since the 1980s, with both civil society and business actors involved in mobilising around it. This paper examines the reasons for civil society mobilisation on CSR issues, the types of organisations involved, and their different forms of activism and relations with business. It then identifies the ways in which big business is engaging with and shaping the CSR agenda, but questions whether this agenda can effectively contribute to development. The paper argues that the CSR agenda can deal with some of the worst symptoms of maldevelopment, such as poor working conditions, pollution, and poor factory–community relations, but that it does not deal with the key political and economic mechanisms through which transnational companies undermine the development prospects of poor countries. A final section considers how this agenda may evolve on the basis of recent developments in CSR activism and regulation.     

An Integrated Model for Communicating Within and About Corporate Social Responsibility

Corporate social responsibility (CSR) initiatives have two main objectives, namely, contributing to sustainable development; and adding strategic value for organisations. These objectives imply that organisations should communicate about CSR initiatives with stakeholders to add strategic value, whilst also communicating within CSR with the beneficiaries of these initiatives to contribute to sustainable development. In the field of CSR communication, however, the majority of the literature focuses on communication about CSR, while communication with the beneficiaries within CSR is often overlooked. This article presents an integrated model for communication both within and about CSR initiatives. The constructs of such integrated communication are analysed in order to identify similarities and point out differences. The ultimate aim is to present a holistic model for CSR communication that covers the content, nature and aims of such communication. The model is based on a literature study involving the two-way symmetrical approach, the reflective paradigm, strategic communication management and the participatory approach to communication for social change. Integrating communication within and about CSR in a single model is a complex undertaking, which entails incorporating constructs of communication from diverse theoretical fields flowing from different meta-theoretical assumptions. To date, this model is the first attempt to integrate communication within and about CSR on a theoretical level.     

日本的社会创新与企业社会责任关系分析

目前,在日本社会创新当中营利企业发挥着越来越重要的作用,日本对社会创新与CSR关系的研究也较为深入。社会创新是企业的重要社会责任,营利企业通过CSR的实践就具有了社会企业的特征。社会创新的需要决定着CSR目标的方向性,企业从事社会创新活动正在成为提高自身竞争力的重要因素。解决日益复杂和深化的社会问题既是企业的责任,也是企业创造新价值的机会。     

Principles of Participatory Communication Reconceptualised for Instructional Corporate Social Responsibility Communication

One of the main aims of corporate social responsibility (CSR) is to contribute to sustainable development, and effective communication is imperative in reaching this goal. When the aim of communication is to contribute to sustainable development, it falls within the field of communication for social change, where the participatory approach is the norm. However, the context of instructional CSR communication poses challenges to the traditional conceptualisation of the participatory approach. This creates a need to reconceptualise the participatory approach for instructional CSR communication contexts. A literature review identified four main principles of the participatory approach (dialogue, participation, cultural identity, and empowerment) and illustrated how they are traditionally conceptualised. The empirical study focused on two companies’ CSR programmes where agriculturists were assisting emerging farmers with training, skills development and mentoring. Sixteen semi-structured interviews with farmers and agriculturists were conducted to determine the applicability of the theoretical principles as traditionally conceptualised for this context. We argue that beneficiaries may not be able to participate as equal partners in all aspects of the CSR initiative from the beginning (as traditionally assumed), but that they should, through their involvement, be empowered to participate more meaningfully in later stages even though power will remain largely with the company.     

CSR and social conflict in the Brazilian extractive sector

ABSTRACT

Corporate social responsibility (CSR) is an important means to address conflicts, support local development and build trust between businesses and civil society. Yet CSR often fails to live up to its ambitions and can even exacerbate conflicts between companies and communities. In this article we consider how changing CSR strategies over the past four decades between Brazilian company Vale to Norwegian company Hydro have fomented or mitigated company–community conflicts in Northern Brazil. We find that paternalistic and philanthropic approaches of Vale over time led to deep resentment and mistrust due to underdevelopment and environmental damages. Moreover, while Hydro’s more modern CSR strategies sought to deepen community engagement and build legitimacy, the company has struggled in addressing the legacies inherited from Vale and past and current civil society grievances. The case suggests that even forward-thinking CSR approaches are vulnerable to failure where they prioritise business risk over community engagement, neglect to account for past legacies in areas of operation, and fail to create a shared vision of future development. It suggests that EI companies should both understand and engage with their social and environmental impacts in the past, present, and future and create shared economic benefits in the short and long term in order to address social conflicts.     

In whose name? The accountability of corporate social responsibility

Stakeholder dialogue, participation, and partnership have become mainstream concepts in international development policy, in particular in the field of corporate social responsibility (CSR). However, the accountability of multi-stakeholder initiatives on CSR to their intended beneficiaries in the global South is increasingly questioned. This paper looks at how the agendas of some initiatives in the areas of ethical trade and sustainability reporting are driven by what Western NGOs push for, what large companies consider feasible, and what consultants and accountants seek to provide. It describes how the resulting practices and discourse restrict change and marginalise alternative approaches developed by Southern stakeholders. It is argued that enthusiasm for stakeholder dialogue, participation, and partnership in CSR matters, and beyond, needs to be reconceived with democratic principles in mind. ‘Stakeholder democracy’ is offered as a conceptual framework for this endeavour, and some recommendations are made for NGOs, companies, and governments.     

An analysis of corporate social responsibility communication on the websites of banks operating in Ghana

CSR communication has received increased attention from researchers in recent times. The extant literature indicates that philanthropy dominates the CSR communications of most firms in Africa. Furthermore, the existing literature shows that state-owned firms’ CSR communication focuses more on environmental and community issues. Thus, this study examines the differences between local and foreign banks with regard to their CSR communications. It also examines which stakeholder groups banks pay great attention to, in their CSR communication. Data were collected from the websites of 26 banks operating in Ghana. using quantitative content analysis as analytical technique, it was found that foreign banks are better at communicating customer and employee CSR information than local banks. In addition, the findings show that state-owned banks report more information on donations and philanthropy.     

1997年东南亚金融危机以来新加坡华人企业集团变化发展分析

新加坡是东南亚各国中华族人口占绝大多数的国家,华人经济在新加坡经济发展过程中一直有着重要的地位。本文以1997年东南亚金融危机以来新加坡华人企业集团变化发展为主线,对1997~2008年期间新加坡华人企业集团变化和发展状况及特点进行分析。     

科技创新投入产出绩效的评价与解析——基于东北三省一区的相对分析

科技创新对东北老工业基地振兴特别是建设国家重要的技术研发与创新基地至关重要。运用对科技创新投入产出关系的实证模型,采用全国2005年数据进行经验检验,最后对东北三省一区科技创新投入产出绩效进行评价和分析,可得出如下结论:政府资金投入的增加会显著增加专利成果产出,大中型工业企业研发人员的增加会显著增加专利成果的产出,政府要增加对企业的科技资金投入比重,与大中型工业企业增加研究人员的投入相结合,以放大科技创新资金投入和人力资源投入的协同作用。     

The potential of Corporate Social Responsibility to eradicate poverty: an ongoing debate

This article focuses on one of the assumptions of corporate social responsibility (CSR), namely its usefulness as a tool for eradicating poverty. The claims that business and CSR strategies can be effective in fighting poverty face major challenges, in particular the wide divergence of understandings about the notion and implementation of CSR, and the absence of clear understanding of underlying ideological bases concerning business and poverty. The authors find that, although usually considered as ideologically neutral, the CSR discourse requires the introduction of ideological debate if it is to meet the goal of poverty eradication.     

Chinese Enterprises in Laos and Cambodia

In recent years there has been a rapid increase in Chinese enterprises investing in Laos and Cambodia. However, this increase has drawn both praise and criticism. Praise is mainly concerning Chinese enterprises＇ efforts to support local development, and their assistance in achieving power-sufficiency in power generation and stabilizing domestic prices. Criticisms, which mainly concentrate on their lack of transparency, environmental awareness, and communication with local communities, reflect the challenges Chinese companies face in going global. To address these criticisms, the Chinese government needs to strengthen their oversight capacity with respect to Chinese overseas enterprises and help them develop an awareness of corporate social responsibility （CSR）. Enterprises themselves should improve their overseas image by internalizing the idea of CSR in their business model, and interacting more with local communities and NGOs.     

跨国公司在东南亚国家投资集聚的内在机理研究

东南亚国家引进外资由来已久，许多国家产业集群都是靠跨国公司投资带动发展起来的。东南亚国家较具有竞争力的产业集群都有跨国公司的参与，而跨国公司的投资都是建立在一定的产业和空间基础上的。跨国公司与东南亚国家的产业集群两者呈现出相辅相成的关系。跨国公司在东南亚国家的产业集群具有产业集中度较高、地理空间集聚明显等特征，并因此形成了一系列的竞争优势。     

NGOs,corporate social responsibility,and social accountability: Inditex vs. Clean Clothes

Markets and businesses are undergoing major changes as globalisation deepens. Pressure from diverse social groups, both environmental and economic, is changing the operating environment. Many corporations are interested in devising social-responsibility strategies, both as a response to outside pressures and in their own interests. Against this background, this article considers the case of Inditex, a company based in Galicia, and the ‘harassment’ to which it was subjected by Setem, the Spanish chapter of the Clean Clothes Campaign (CCC). Reviewing Setem's claims leads to a better understanding of the repercussions for social systems that are now increasingly informed by external actors. The authors argue that both corporations and non-government organisations must account for the social impact of their activities.     

Utilising an Ubuntu-Centred Communication Management Framework to Analyse CSR Messages on SNSS

ABSTRACT

This article is the result of qualitative research conducted on the corporate social responsibility (CSR) communication disseminated by two financial institutions, FNB and Capitec, on their social networking sites (SNSs). The research employed a phenomenological research paradigm to explore the interactions between the financial institutions and their stakeholders on Facebook and Twitter. Collected data were analysed by means of interpretative discourse analysis as well as two computer-aided qualitative data analysis software programmes, Leximancer and Centim. The authors categorised the financial institutions’ CSR communication in themes and coded it according to a newly formulated theoretical framework of Ubuntu-centred communication practices on SNSs. It was found that FNB's CSR communication was based on Ubuntu values whereas Capitec's CSR communication did not exhibit key characteristics, such as the inclusion of narratives and archetypes, sound conflict resolution strategies, and the presentation of mutually beneficial solutions to societal issues. Based on the findings, it is proposed that organisation-stakeholder interactions can be facilitated when organisations disseminate CSR messages and constructively engage with stakeholders on SNSs. Moreover, culturally-specific communication management strategies, such as Ubuntu-centred communication, should be infused in holistic communication models to foster participatory online communities which are characterised by dialogue, mutual trust and reciprocity.     

Gold mining and corporate social responsibility in the Wassa West district,Ghana

Despite a boom in gold mining in Ghana's Wassa West district (WWD), unemployment and poverty have deepened, partly due to loss of farmland to surface mining but more so because of the limited opportunities for wage employment in the district's ‘revived’ gold-mining industry. However, the large-scale mining companies are implementing some alternative livelihood programmes (ALPs) as part of their corporate social-responsibility (CSR) agenda. While the ALPs have provided some employment and income-earning opportunities and skills training, the prospects for their sustainability depend on how the challenges confronting the various programmes are addressed. This will require a well-coordinated approach involving all the key stakeholders.     

关于优先建立“东北亚投资合作区”的理论构想

东北亚区域合作的发展,要求有更为实质性的步骤和制度安排的出现,但目前,该区域的一体化进程还受到很多外在因素的困扰。这其中,建立一体化的贸易自由区和快速、大量地引入大型跨国公司是最为迫切需要解决的问题。先行建立投资合作区,再推进自由贸易区建设的理论是可行的,目前最适宜建立区域投资合作区的地域就是大图们江流域地区。