The concept of ‘respect’ in African culture in the context of journalism practice: An Afrocentric intervention

Abstract

For decades, since the debate about the role of the media in post-colonial Africa emerged, a distorted interpretation of the meaning of ‘respect’ in the African cultural context has persisted in academic discourse to the present day. The distorted view suggests that according to traditional African beliefs it is disrespectful to criticise authoritative figures. On this basis, in some African countries journalism students have opposed criticism of heads of states, arguing that it is un-African to do so. On the other hand, journalism academics and practitioners have condemned and dismissed the concept of ‘respect’ in African culture as undemocratic and inimical to the role of journalism as a tool for democracy. This article argues that a critical examination of the concept of ‘respect’ in the African cultural context reveals that historically, in traditional Africa, ‘respect’ was not equated to obsequiousness by the citizens in their encounter with power. Sycophancy and submission in the face of power were invoked in the name of a falsified version of African culture by postcolonial power-hungry dictators, who sought to entrench themselves by distorting African culture for self-serving purposes.     

Global journalism studies: Beyond panoramas

Abstract

This article examines the challenges that the accelerated globalisation of the media industry pose to journalism education and research, with a particular focus on journalism studies in the global South. Through references to key features of recent debates in the field of journalism studies, the article argues for the adoption of a critical perspective on global journalism studies in research and teaching, the integration of that perspective across journalism curricula and research agenda, and a reflexive and inclusive view of the relationship between global journalism and new media technologies.     

Rethinking Ethical Journalism in the Worsening Socio-Economic and Political Crisis in Zimbabwe

Abstract

This article reviews the practice of ethical journalism in Zimbabwe. It reports on a study that engaged with both public and private journalists through in-depth interviews, to rethink ethical journalism in the worsening socio-economic and political situation in Zimbabwe. The study used thematic analysis informed by the communal approach or sociology of journalism ethics to analyse journalists’ perspectives. Several factors were found to be causes for unethical journalism practice, namely, political interference; poor economy; corruption; biased editorial policies; political activism; and interests of media owners or funders. The findings of the study reflect parallelism or antagonism between the public and private media in Zimbabwe. Therefore, the article calls for a common view based on the communal approach. It argues that social responsibility must be the norm in the face of corruption and economic challenges. An independent media body should be appointed by the Zimbabwean government to preside over the public media as the first step towards ethical journalism.     

Journalism education: bridging media and cultural studies

ABSTRACT

Journalism is more than an ensemble of newsgathering and writing techniques. It is, firstly, a way of viewing and writing about the social world for the public benefit. Similarly, journalism is a means of fomenting conversations in the public domain about events and issues of immediate public interest. While much of journalism training concerns the techniques of text production, too little attention is given to educating students in the ontology or ‘mindset’ within which those techniques and conventions work. Almost no attention is given to the epistemology or ‘research’ approaches by which journalists monitor social phenomena.

Short of calling for a more thorough grounding (as a framework) in critical thinking, we suggest that a more constructivist approach be taken to journalism training. This approach need not be prejudiced towards the more technical and functionalist approaches evident in so many textbooks on the subject. Constructive learning is described by some scholars as ‘active, cumulative, goal-directed, diagnostic and reflective behaviour’ (Breen 1996: 4). All these behaviours are found in journalism practice, and should frame both words in journalism training. This requires a more interpretive approach that teaches the practice of journalism as many of the same processes commonly understood as learning.     

Who is (South) African? A re-reading of Thabo Mbeki's ‘I am an African’ speech in the context of the banned (later unbanned) Nando's ‘diversity’ television commercial

Abstract

In 2012 flame-grilled chicken company, Nando's, released a 52-second advert showing people of various races and ethnicities vaporising into thin air, one after the other, leaving a lone San Bushman wearing a xai who declares: ‘I'm not going anywhere. You f*#@ng found us here.’ Broadcasters SABC, DStv and etv initially banned the advert, citing fears of a xenophobic backlash. In 1996, former South African president, Thabo Mbeki, who was deputy president at the time, delivered what has become known as the ‘I am an African’ speech at the adoption of the South Africa Constitution Bill. In the speech Mbeki appears to codify ‘Africanness’ into a consciousness not just of history, but a shared history. The conceptual reach of his speech seems to imply that everyone who may share South Africa's history is somehow South African and African. This article argues that the Mbeki speech and the Nando's advert, taken together, draw attention to the simultaneous richness and poverty of citizenship in South Africa, and the potential benefits and contradictions of claiming citizenship in the sense preferred by the two texts. The context is supplied by a sampling of 22 randomly selected online comments centering on the censored advert.     

“Journalism ideology” and its influence on the producers of Radio Sonder Grense radio current affairs

In the same way that people can have a political or a personal ideology, their professional identities and how they practise a craft or an occupation may be influenced by what can be labelled as a “professional ideology”. Through conducting interviews with the producers of the South African Broadcasting Corporation (SABC) Afrikaans radio programmes Monitor, Spektrum and Naweek-Aktueel, this article reports on research which showed that there is indeed such a thing as a “journalism ideology”. The interviews focused on how “internal influences” – such as a journalist's background and training, newsroom routines – and “external influences” – such as the audience – influenced the decisions they made in choosing news stories and producing content. This “journalism ideology” influences the producers and in turn the news content of these current affairs programmes that are listened to daily by almost two million listeners. The conclusion drawn from the study is that, although the participants’ “journalism ideology” largely determines the news stories for their programmes, structural forces, newsroom routines and organisational constraints often dictate their actions. Finally, although all the participants saw themselves as “watchdogs of democracy”, internal pressures within the SABC could endanger that role.     

Understanding university student media preferences through the discourses of ‘realism’ and ‘quality’

Abstract

This article examines two of the explanatory discourses most often used by the youth in explaining their preferences for local or global media – those of ‘realism’ and ‘quality’. The article explores the ‘empiricist’ understanding of realism which seeks a correspondence, at a denotative level, between the ‘realities’ internal and external to the text, and argues that a desire for this correspondence, explains the youth's preference for local productions. However, the article also argues that ironically, in many instances, it is global, rather than local productions which most adequately reflect local lived conditions. The article also explores how many students' preference for global media is premised on the perceived superior ‘quality’ (understood in terms of production techniques) and that the discourse of ‘quality’ is one often used by South African media producers to explain the relatively poor state of the local film and television industries. Finally, the article highlights that an attraction to the ‘quality’ of American productions often coexists with a profound anti-Americanism.     

Communicating on the edge of chaos: a transformation and change management perspective

SUMMARY

‘What is chaos, that we should be mindful of it?’ (Josepth Ford).

Chaos will always be a mystery. Perhaps the ultimate, allencompassing mystery. To paraphrase Churchill's famous remark, it is a paradox hidden inside a puzzle shrouded by an enigma. It is visible proof of existence and uniqueness without predictability.

In the Greco-Roman tradition philosophers used logic and introspection to impose mental order on the universe. Newton, Francis Bacon and the scientists of the Renaissance chose a different path when attempting to find truth and understanding nature. In the twentieth century Einstein, Bohr and others (with quantum physics and mechanics) changed the path again, making reality even more subtle and complicated. Then, in the past twenty years, along came chaos theory. This theory, and the ways that natural processes move between order and disorder, brings us closer to understanding the planetary orbits, the shape of clouds, that phenomena never repeat themselves exactly, and even the complexity of changing and learning organisations. It is the insights and extensions of chaos theory that could carry us technologically, philosophically, socially and individually into the Age of Aquarius and possibly through our own African Renaissance.

Most managers are naturally susceptible to wishful thinking. They believe what they want to believe in spite of obvious evidence to the contrary. They try to forcefully manage and control to create balance and order in the workplace. The time has arrived for South African business leaders, managers and corporate communicators to buy into the notion that a butterfly stirring the air in Johannesburg can create a twister in New York!

This article describes chaos theory and examines how it can be utilised to provide insights into managing and communicating during times of change in chaotic organisations.     

The rise of film production and the politics of the star system in South Africa

ABSTRACT

The rise of film production and the ubiquitous presence of the ‘new wave’ of South African films on the international scene in recent years have raised expectations amongst local film stars hoping to get their biggest break by taking leading roles in major South African productions. However, most of these films – particularly co-productions – have continuously used foreign stars in leading roles. As a result, local stars have constantly voiced concerns about the proliferation of foreign artists in leading roles in South African productions. Many explanations have been offered in trying to understand why filmmakers tend to cast a foreign star when a local one could probably do a better job (in, for example, portraying a local icon like Nelson Mandela) and still command a lesser fee. However, this article puts forward that most of these arguments are based on intuition rather than on the real dynamics and externalities governing this practice. The article attempts to make sense of this issue by arguing that the rationale for this practice stems from a film being a high-risk investment that it is driven by the broader financial imperatives of film production. The article offers empirical evidence to suggest that stars do not add economic value to the film, but to themselves (see Elberse 2005), since the bulk of the money goes towards their appearance fees. It is concluded that the traditional model guiding film finance and the logic behind it need to be looked at afresh, given the fact that several films have failed at the box office, both locally and internationally, despite featuring major foreign stars, compared to the massive success of some local films (e.g., Jerusalema, Tsotsi and Yesterday) with local stars in the leading roles.     

Cultural Studies as ‘Psycho-babble’. Post-LitCrit,methodology and dynamic justice

ABSTRACT

Methodology, policy and the turn to post-LitCrit, are both strengths and weaknesses in cultural studies. As strengths, they have freed the field from the tyranny of quantitative methods and a deterministic positivism; but they are simultaneously weaknesses, in that cultural studies now exhibits an ambiguous relation to the ‘material’ – to contexts. Texts are disarticulated from contexts in the post-LitCrit ‘tradition’. The consequences of inapplicable appropriations of cultural studies are now seen in regressive applications supposedly couched within the democratising imperative that was once the raison d'etre of the field. This study examines the consequences of the loss of the ‘material’ from certain inflections of cultural studies. Reports of the South African Human Rights Commission into Racism and the Media constitutes my case study. Using the concept of dynamic justice, I propose a return to context based on evaluative criteria rooted in the human condition. Instead of ‘Texts’, or even ‘class consciousness’, I argue that the principal contextual criteria for cultural studies research could be based on the socio-political value ideas of Freedom and Life Chances.

[T]ensions and contradictions abound; sophistry has replaced rigour in many an instance and dilettantism parades as expertise and informed judgement.

John Williams (1999) on intellectuals in the ‘new’

South Africa.

I'm not racist, I only hate whites, not blacks

Ma Maloi, rejecting her daughter-in-law's allegations about her racism against their white neighbours. Going Up, sitcom, Episode 24, South African Broadcasting

Corporation.

Though cultural studies emerged from an impeccable lineage of both theoretical critique and empirical immersion, some post-1990 variants reflect an ambiguous relationship with empirical methodology, factual accuracy and the material. Media studies exhibits an often strained relationship with content analysis and numerical methods (Ruddock 1998). Cultural policy studies tend to forget the dialectic which keeps critique alive in its delicate relationship with state and funding agencies (Tomaselli and Shepperson 1996). Originally concerned with the study of power relations and democratisation, cultural studies has been on occasion over the past decade definitionally reduced merely to a form of ‘writerly expression’ (Willoughby 1991). Conversely, it has been accused of becoming a discourse of pseudo-liberation (McChesney 1996), and, during the struggle against apartheid, of being the vanguard of new fascisms (Edgecomb 1984). For some, cultural studies is the central disorganising principal in journalism education (Windschuttle 1998). The relationship between cultural studies, which emphasises the ‘popular’, and the propositions of human rights movements, is also unclear.     

The meaning of post-apartheid Zulu media

Abstract

This article explores the relationship between certain South African media corporations, growing post-apartheid Zulu media platforms, the size and diversity of Zulu-speaking media consumers, and the historical socio-cultural construction of ‘Zuluness’. This relationship, this author observes, manifests largely through media corporations’ increasing recognition of Zulu people's pride in Zulu (i.e. the language) and ‘Zuluness’ – all of which are historical products of various forms of socialisation. Coopting this pride, profit-driven media corporations are commodifying Zulu and ‘Zuluness’. This commodification via the establishment of Zulu media outlets is paradoxical: 1) it is a transformation of a public and open Zulu cultural sense of ‘being’ into institutionally determined commodities exchangeable for revenue, for the ultimate benefit of media owners other than the masses of Zulus themselves; 2) it is a form of commoditisation that gives Zulu a linguistic profile that has historically been accorded only to English and Afrikaans. This article's argument is further briefly articulated through various intellectual frames: Graham Murdoch and Peter Golding's conceptualisation of critical political economy of communications and culture (2005); John and Jean Comaroff's anthropological analysis of commercialisation of ethnicity (2009); and, for South African specificity and precedent, through Herman Wasserman's reading of Afrikaans media corporations’ commercialisation of Afrikaans language and identity. Then the question is: What does the explored relationship mean for South Africa's multilingualism?     

Hermeneutical dimensions of a media ethic

Abstract

This article explores the concept of a communication ethic, with specific reference to news practice. Can communication be ethically neutral? I would argue that it cannot and will show that certain hermeneutical elements (or aspects of interpretation theory) not only make communication possible, but morally accountable as well. Guided by the philosophy of Hans-Georg Gadamer, I will draw on a recent presentation by Donald Matheson, who teaches journalism at Canterbury University, in New Zealand. Three obstacles in the path towards a fuller ethical vision of news practice are initially examined: an emphasis on verification of factual presentation at the expense of meaning-making, the inadequacy of ethical discourses of independence and distrust of sources, and the methodological relationship between ethical discourse and practice. An alternative conceptualisation of news practice challenges the bias against understanding implicit in traditional news practice, discovers an intrinsic role for the subjectivity of the journalist and comes to recognise the importance of what Jake Lynch terms an ‘ethic of responsibility’. To the same end of a more accountable media ethic, certain key concepts of Gadamer's hermeneutical philosophy, such as openness, listening, close distance and self-knowledge, are introduced and briefly discussed.     

‘Ryk,ryker, Rykie’: A first exploration of the journalistic contribution of a journalist extraordinaire

Abstract

This article will, as a first exploration, attempt to put some aspects of the Afrikaans journalist Rykie van Reenen into perspective with the aim of understanding her contribution to South African journalism and the extent of her oeuvre. Van Reenen was referred to as 'undoubtedly the most outstanding Afrikaans journalist of the [twentieth] century' (Giliomee 2003, 564). In the Afrikaans rewritten version of this book, it is qualified with the word 'waarskynlik' – (probably) (Giliomee 2004, 470). Although her journalism, according to sources, contributed in a significant way to the eventual political change from an Afrikaner Nationalist-governed country to a democracy, very little is known about the journalist. This initial recording of van Reenen's oeuvre is part of a more extensive study of this journalist who has set a standard in South African Afrikaans journalism in terms of subject matter and writing style. This article can thus also be regarded as a contribution in a small way to a more complete South African media historiography, which, in general, lacks significant scholarly attention.     

The EU as a Global Actor? EU Policy Towards Iran

Abstract

This paper explores EU policy towards Iran to challenge the common implicit or explicit notion that the EU's ‘actorness’ in the international system rests primarily, or solely, on its Pillar I external relations. Utilising criteria developed to examine the ‘actorness’ of the EU, the article explores this policy area to demonstrate that the EU's ‘actorness’ resulted not only from the ‘Community’ aspects of foreign policy, but also from its Common Foreign and Security Policy (CFSP).     

Citizen journalism as a contestant in the history of journalism

This article looks at citizen journalism as a contestant in the history of journalism. It reports on a study that employed a qualitative research approach through a qualitative questionnaire and a focus group discussion (FGD). Through purposive sampling, the participants in the study were drawn from the citizen journalists contributing news content to the citizen journalism websites Sahara Reporters and Iindaba Ziyafika from a Nigerian and a South African perspective, respectively. For diversity purposes, other participants were drawn from the Global Voices online, which is popular for engaging citizen journalists from different parts of the African continent: Tanzania, Cameroon, Ghana, Mozambique and Kenya, to mention a few. The questionnaire was distributed through the technical teams of the websites for self-completion by the citizen journalists. The FGD participants were drawn from those who contributed news content to Iindaba Ziyafika in South Africa where the researchers are based. The questionnaire and the FGD were addressed in English. The study findings showed that mainstream journalism acknowledges the importance of the phenomenon of citizen journalism and the people involved, but it still stands firm that objectivity is a precondition of journalism. The study aimed to cultivate an appreciation of the relationship between traditional and citizen journalism as the field of journalism endures major transformations.     

‘Local is lekker’: Nation,narration and the sABC's Afrikaans programmes

Abstract

This article provides an exploration of the role of the SABC's Afrikaans language programmes in contemporary South African constructions of national identity. It examines the programmes’ engagement with the construction of (a) national identity by addressing the SABC's mandated obligation towards nation building, and exploring how the broadcaster's Afrikaans programmes are positioned in this regard. The article suggests that the SABC's task to ‘narrate the nation’ is complicated not only by the theoretical dilemmas faced by the terms ‘nation’ and ‘nation building’, but also by the broadcaster's historical ties to the apartheid government. This matter is further complicated for the Afrikaans-language programmes on SABC, given the language's binary position as both ‘unifier’ and ‘oppressor’.     

The Press Freedom Commission in South Africa and the regulation of journalists online: Lessons from Britain and Australia

Abstract

The last few years have seen several attempts to strengthen press regulation in various parts of the world, while the difficulty of controlling online publication is arguably only increasing. In this article the focus is on recent suggestions for a new system of co-regulation of the press in South Africa, in order to see how online journalism is viewed and treated by regulators. In comparison, the article refers to suggestions in this regard by the Leveson Inquiry in Britain and two Australian press and media reviews. Reference is made to Flew and Swift (2013), who apply six main theories in three overlapping categories in debates on the role of journalism and its relationship to the state: fourth estate/market liberal; social responsibility/critical pluralist and dominant interest/radical. A literature review and a qualitative approach were used to identify and compare key debates in various reports from Australia, Britain and South Africa. While suggestions in Britain and Australia favoured an inclusive approach to the regulation of print and online journalism, the South African Press Freedom Commission rejected the idea, due to principle and practical objections. It also became clear that the key problem in the three countries lay in the inability to establish consensus between divergent perspectives on dominant interest and social responsibility, and the entrenched values of the fourth estate/market liberalism.     

The Daily Show: Discursive Integration and the Reinvention of Political Journalism

The boundaries between news and entertainment, and between public affairs and pop culture, have become difficult if not impossible to discern. At the intersection of those borders sits The Daily Show with Jon Stewart, a hybrid blend of comedy, news, and political conversation that is difficult to pigeon hole. Although the program often is dismissed as being “fake” news, its significance for political communication may run much deeper. This study first locates The Daily Show within an emerging media environment defined by the forces of technological multiplication, economic consolidation, and discursive integration, a landscape in which “real” news is becoming increasingly harder to identify or define. It then offers an interpretive reading of the program that understands the show not as “fake news,” but as an experiment in journalism. It argues that the show uses techniques drawn from genres of news, comedy, and television talk to revive a journalism of critical inquiry and advance a model of deliberative democracy. Given the increasing popularity of the program, this essay concludes that The Daily Show has much to teach us about the possibilities of political journalism in the 21st century.     

Visual representation,editorial power,and the dual ‘othering’ of black men in the South African gay press: The case of Gay Pages

Abstract

This article considers some of the ways in which black gay men are marginalised within the queer community and have limited ‘visibility’ in mainstream queer visual culture. The formation of a minority within a minority (or the ‘other’ Other) is ultimately what the article sets out to expose. Thus, we argue that images of black gay men are far less ubiquitous than, for example, those of white, male and middle-class gay men. In order to illustrate this, a purposive sample from the South African gay men's lifestyle magazine Gay Pages is considered and critiqued. We argue that the visual mode of Gay Pages gives the impression of promoting a hegemonic gay male identity. This identity appears to be ‘natural’, but is in fact one-sided and stereotypical, as are most cultural constructions and representations. The narrow and limited representation of gay men endorses an exclusive, homogenous and inaccurate portrait of the queer constituency (in the minds of heterosexual and gay South Africans alike) and suggests the question that leads this investigation: If ‘belonging’ is articulated through the consumption of queer culture, what then of those queers who do not fit the ‘mould’ standardised by mainstream gay print media? This exploration of queer visual media deals not only with that which is frequently represented (white homomasculinity), but also, more significantly, with that which is not (black homomasculinity).     

Independent Media Commission: Report on Audience Research – Election 1994

SUMMARY

In the era of postcolonialism the idea of an ‘African mind’ is tempting. However, constructing a notion such as the decolonised mind is theoretically problematic, as ‘African’ thought is located within the Western discourses of modernity. In order to theorise ‘African’ thought in its positivity, it is necessary to move beyond the binary oppositions of coloniser: colonised and West:Africa, and thus outside the Western teleological discourses of modernity that provided the conditions for colonial expansion in the first place. This article argues that an approach which takes local culture seriously is possible in a theory of articulation. It is necessary to realise that ‘Africa’ itself is a political, economic and cultural construct, and that this construction is the effect of complex articulations of political, economic, cultural and other discourses and practices. This entails that the very enabling conditions of postcoloniality, and the application of the term, have to be examined. A cultural studies using a theory of articulation would look at the way in which ‘Africa’ and ‘African thought’ are mobilised within the conditions of global capitalism.