Evaluating Measures of Campaign Tone

Research on framing effects has demonstrated how elites can influence public opinion by the way they present and interpret political issues. However, these findings overwhelmingly stem from experimental settings that differ from how issues are typically discussed in real-world political situations. This study takes framing research to more realistic contexts by exploiting a natural experiment to examine the neglected role of political parties in framing effects. Examining the effects on public opinion of a sudden shift in how a major political party frames a salient issue, I demonstrate that parties can be powerful in shaping the policy preferences among their supporters. Yet, even strong partisans do not follow the party line uncritically. Rather, they judge the party frame according to their own beliefs about the problems surrounding the issue. Thus, party elites face the challenge of developing frames that resonate with their voters' preexisting beliefs if they want to shape policy preferences, even among their otherwise most loyal supporters. These dynamics have important implications for understanding interactions between political elites and the public.     

Transnational Radicalization,Diaspora Groups,and Within-group Sentiment Pools: Young Tamil and Somali Canadians on the LTTE and al Shabaab

ABSTRACT

In recent years, the Tamil and Somali diasporas have come under intense scrutiny by the media and national security agencies in Canada. This is due to concerns that members of both communities may hold political grievances associated with their respective homelands that could be acted upon by joining or supporting transnational terrorist groups. Drawing on 168 in-depth interviews with youth and young adults in Toronto’s Tamil and Somali diasporas, we provide a comparative analysis of the varying ways that existing sentiment pools can operate to mobilize broad-levels of support for, or vilification of, the framing strategies of the LTTE and al Shabaab, respectively. Our findings show that frames that portray the LTTE in a positive light resonate deeply with the young Tamil-Canadians we interviewed, characterizing a “narrative fidelity” between these frames and the existing sentiment pool. By contrast, there exists considerable disconnect between the framing strategies of al Shabaab, their supporters, and existing sentiment within the Somali diaspora – a divide that illustrates the notion of “framing failure”. We conclude with a discussion of the dynamic nature and inherent malleability of group-level sentiment pools, and highlight why this may be important from a national security standpoint.     

Will Sexual Minority Rights Be Trumped? Assessing the Policy Sustainability of LGBTI Rights Diplomacy in American Foreign Policy

A hallmark of the Barack Obama Administration’s foreign policy was the incorporation of Lesbian, Gay, Bisexual, and Transgender and Intersex [LGBTI] rights diplomacy. With the change to the Donald Trump Administration in January 2017, this new aspect of American foreign policy has yet to be tested. This analysis investigates the methods used by advocates and government allies to imbed this policy in foreign policy institutions to increase the difficulty of a full policy reversal. It argues that whilst new leadership does not always support LGBTI equality domestically, LGBTI diplomacy will not likely face eradication from foreign policy mandates largely due to the strategic framing of LGBTI rights diplomacy.     

Assessing the Democratic Debate: How the News Media Frame Elite Policy Discourse

This article examines the way in which the news media frame public policy issues and the extent to which other political players (e.g., interest groups, politicians) influence this issue framing process. Our analysis focuses on the issue of gun control, comparing the rhetoric generated by interest groups and public officials on the Brady Bill and Assault Weapons Ban with actual network news coverage of this legislation from 1988 to 1996. Results indicate that both sets of political players employed several interpretative issue frames and worked hard to put their preferred themes on the agenda. However, at times, the media intervened in the framing process, especially as the debate matured. Specifically, the news media (a) structured the overall tone of the gun control debate, (b) adopted a distribution of framing perspectives different from that of politicians and interest groups, and (c) packaged policy discourse more often than not in terms of the "culture of violence" theme. These findings point toward previously ignored media effects and attest to the potential role the media play in shaping public policy debates.     

What Makes Negative Frames Resonant? Hamas and the Appeal of Opposition to the Peace Process

Increasingly, scholars are applying Social Movement Theory to explore how radical Islamist groups strategically employ framing to legitimize the use of violence. What has not been explicitly examined, however, is under what conditions radical frames are more resonant with the public than more moderate alternatives. This article argues that the strength of a particular frame depends on the credibility of the competing claim-makers. Drawing on public opinion polls from the Palestinian Territories, the article shows that the resonance of Hamas’ frames vis-à-vis the peace process between 1993 and 2006 depended on the ability of the Palestinian leadership to maintain its legitimacy. Since the Gaza take-over and Hamas’ shift to a position of leadership rather than opposition party, the organization's inability to deliver in the economic realm or to even feign any progress regarding the peace process damaged its credibility and reputation. Accordingly, its frames vis-à-vis the peace process also started losing their resonance with the public. An understanding of the dynamics of credibility can also help explain the continued moves towards national reconciliation between Hamas and Fatah.     

From Building Barriers to Bridges: Cuban Ties Across the Straits

The Cuban situation reveals how long-lasting late-adolescent formed views, grounded in lived experiences, often prove to be, and how they may maintain meaning even after people emigrate. Those experiences may be differently interpreted depending on social class as well as age. Building on the work of Mannheim, a historically grounded generational frame of analysis helps explain why Cubans initially divided deeply over the revolution, with many of those who opposed it uprooting. It also helps explain why the first émigrés who fled the revolution continued to oppose the social transformation of their homeland, even as they assimilated in their adopted country. They continued being committed to ideas formed in their pre-immigration past. The historically grounded generational frame of analysis also helps explain why the Cuba-born who experienced the Special Period viewed life differently, whether they remained in Cuba or emigrated.     

Interactions of News Frames and Incivility in the Political Blogosphere: Examining Perceptual Outcomes

The anonymity and flexibility of the online world allows the free expression of views. This same anonymity and unconstrained expression can initiate uncivil debate. The political blogosphere is thus replete with uncivil discussions and becomes an apt context to examine the influence of incivility on news frames. Moreover, although there is an increasingly growing literature on framing, few have examined framing effects in the contemporary media landscape. Thus, the present study brings in literature from incivility and framing effects to examine the influence of incivility on news frames for perceptual outcomes. The study uses an experiment embedded in a Web survey. Findings show that incivility increases the credibility of a news article while decreasing political trust and political efficacy. Further, results demonstrate the interactions of incivility and news frames. For instance, news credibility is increased only in the value framed condition. And a combination of strategic frames and incivility results in the least political trust and external efficacy. Implications are discussed.

[Supplementary material is available for this article. Go to the publisher's online edition of Political Communication for the following free supplemental resource(s): stimulus material for the experiment.]     

Issue Frame Ownership: The Partisan Roots of Campaign Rhetoric

Campaigns can shape vote choice decisions by effectively framing issues for voters. I examine how campaigns do this by studying the content of issues appeals in television advertisements from U.S. House and Senate candidates. The use of issue frames is partisan. The two parties develop their own distinct rhetorical strategies on particular issues, showing that each party owns particular issue frames. In addition, campaign messages are sensitive to the partisanship of voters. Campaigns are more likely to use conservative frames in Republican-leaning districts and liberal frames in Democratic-leaning districts. Models of campaign strategy should incorporate not just what issues are discussed, but also the rhetorical choices campaigns make to address these issues.     

Investigating Frame Strength: The Case of Episodic and Thematic Frames

An impressive body of research shows that the framing of an issue affects citizens' attitudes, but also that some frames are more influential than others. Yet, we have surprisingly limited knowledge of the factors that affect the strength of a frame, that is, the frame's capacity to influence citizens' opinions. Therefore, this study investigates the relative strength of episodic and thematic frames to argue that our understanding of the dynamics of frame strength can be advanced through a better incorporation of citizens' emotional reactions. Based on experimental data, I demonstrate that the relative strength of episodic and thematic frames depends on the intensity of citizens' emotional reactions. When there are no or weak emotional reactions, thematic frames are stronger than episodic frames, whereas the relative strength is increasingly reversed when intense emotional reactions are inflamed in the audience. I conclude by discussing the implications of the findings.     

The New Defenders of Human Rights? How Radical Right-Wing TNGOs are Using the Human Rights Discourse to Promote their Ideas

Generation Identity (GI) is at the centre of right-wing politics across Europe. Yet, it does not present itself as a right-wing organisation. In contrast, GI seeks to move from the margins into the centre of civil society. Based on the literature on transnational NGOs’ action repertoires and by situating the discourse of GI with respect to a traditional human rights TNGO, Amnesty International, my qualitative content analysis of the frames of both organisations shows that GI uses the vague language of human rights to formulate its radical right-wing positions in ways that sound familiar with accepted human rights claims. While using similar language, symbols, emotions and performances than Amnesty, GI at the same time promotes an exclusive understanding of human rights based on identity. This allows for a discretionary understanding and application of human rights and, hence, potentially challenges established human rights organisations such as Amnesty because the latter's ability to influence state actors relies on a powerful and strong transnational discourse of human rights as being non-negotiable, indivisible and non-transferable.     

Negotiation and Discourse Analysis

Discourse analysis focuses on the ways that language and symbols shape interpretations of negotiators' identities, instrumental activity, and relationships. These meanings arise, in part, from language patterns that bargainers employ while they are involved in a negotiation. This article provides a brief overview of research findings on language use in six areas of negotiation: strategy, relational development, identity management, emotional expression, issue development, and framing. It also employs a case example of a real estate negotiation to illustrate how discourse patterns discursively construct the nature of risk, certainty, and loss–gain through framing and issue development.     

Framing Controversies: Television and the 2002 Presidential Election in Brazil

This article investigates the role of television in the first round of the 2002 Brazilian presidential election. Content analysis and survey data are used to show that TV news and political advertising led to important framing effects. On the one hand, exposure to the most watched newscast, TV Globo's Jornal Nacional, led voters to support the interpretive frame that was promoted by President Fernando Henrique Cardoso's administration and by financial markets. This frame emphasized the need to keep inflation under control and to protect the stability of the economy. On the other hand, exposure to political advertising led voters to reject this frame, since opposition candidates used their programs to emphasize Brazil's social problems, especially poverty, hunger, and social inequality, as the most important issues.     

From the Secret Ballot to the Public Vote: Examining Voters’ Experience of Political Discussion in Vote-by-Mail Elections

Considerable research on political discussion has focused on identifying its antecedents and outcomes. The rise of voting by mail provides an opportunity to examine the subject in a new context—one in which voters discuss their views and electoral choices with others while filling out their ballots. We explored the possibility that conventional predictors of political engagement would predict who partakes in such discussions. Past research also suggested that those voters most likely to report changing their minds as a result of discussion would perceive their discussants as holding contrary views and higher levels of political sophistication. We further hypothesized that less politically engaged voters would seek out discussants they rated as more knowledgeable than themselves, whereas the more politically sophisticated voters would seek out like-minded discussants. Past research also suggested that the least partisan voters would be those most likely to report disagreement in their absentee discussions. To test these hypotheses, we analyzed telephone survey data from two elections conducted in Washington State. Results showed that the factors that predict traditional forms of political participation and discussion do not explain who engages in discussion during vote-by-mail elections. We also found that independent voters were more likely to talk with ideologically divergent discussants, whereas less knowledgeable citizens sought discussants who knew more about politics than they did. Many voters reported that these discussions shaped their vote choices, with the highest rates of perceived influence coming from those who viewed their discussion partners as more knowledgeable and more ideologically divergent.     

Issue Frames and the Political Outcomes of Transnational Campaigns: A Comparison of the Jubilee 2000 Movement and the Currency Transaction Tax Campaign

Since the end of the Cold War, a large number of transnational advocacy networks (TANs) have launched campaigns focusing on a number of different global issues. Some of these campaigns have been quite successful in influencing global public policy, while others have not. What accounts for differences in TANs' ability to shape the global policy process? How can we explain the variation in TAN campaign outcomes? To answer these questions, I draw on the concept of framing, which has been used to explain social movement mobilisation and outcomes, and apply it to two TAN campaigns that have had different outcomes: Jubilee 2000 and the Currency Transaction Tax campaign. I argue that effective framing strategies, i.e. the use of issue frames that resonate with international norms and values and provide compelling analyses and policy proposals, is one explanation for the variation in the outcomes of these two TAN campaigns.     

Framing Asylum Discourse in Luxembourg

This article examines media and political asylum discourse inLuxembourg between 1993 and 2000. A frame analysis of mediaand political asylum discourses and a headline analysis of newscoverage of the refugee and asylum question were implementedto that effect. The results show that media and political actorsin Luxembourg used four frames to refer to the refugee and asylumquestion: administrative, genuineness, human dignity, and returnhome. Overall, the framing of asylum discourse in Luxembourgwas shown to reflect a restrictive undercurrent—relatingto the prevention of the asylum systems of member states ofthe European Union—identified in European asylum discourse.The article concludes by noting that the framing of media andpolitical asylum discourse in Luxembourg was affected by national,international and supranational concerns relating to the regulationof asylum.     

(Ms)taking Context for Content: Framing the Fourth World Conference on Women

This article analyzes journalistic framing of the 1995 Fourth UN World Conference on Women in two mainstream American newspapers, The New York Times and The Los Angeles Times . The research identified recurrent themes used by the two newspapers to frame the event before, during, and after it took place. Content analysis of all conference-related stories in both papers showed that journalists focused on incidents and problems related to logistics rather than on the issues the conference was convened to consider. When substantive issues were mentioned, they were accompanied by little or no background analysis. Further, journalists often framed the conference by its geographical and ideological contexts, emphasizing the diplomatic relations between the U.S. and China. Stories tended to marginalize and stereotype certain institutions and political groups, and journalists were unlikely to cover the event by seeking a diversity of voices from among its participants. Results also suggest that the repeated association of themes with particular individuals and groups is an important contribution to the construction and ultimate salience of news frames.     

How authoritarian rulers seek to legitimize repression: framing mass killings in Egypt and Uzbekistan

How do authoritarian rulers legitimate repressive actions against their own citizens? Although most research depicts repression and legitimation as opposed strategies of political rule, justified coercion against some groups may generate legitimacy in the eyes of other parts of the population. Building upon this suggested link between legitimation and repression, this article studies the justifications of mass killings. To this end, framing theory is combined with recent research on the domestic and international dimensions of authoritarian rule. We contend that frames are directed towards specific audiences at home and abroad. Moreover, given the common threats at the global level and the diffusion of repressive tactics, we assume that learning processes influence discursive justifications of repression in authoritarian regimes. We provide an analysis of government rhetoric by comparing the protest crackdowns of Rabi’a ‘Adawiya Square in Egypt and Fergana Valley in Uzbekistan, taking into account the audiences and the sources of the frames that justify repression. In both cases, we find the terrorism frame to emerge as dominant.     

“What a Relief”: When the Press Prefers Celebration to Scandal

Performing the citizen's role in an enlightened manner requires information and interpretation that are not dependent on government sources. Therefore, the major role assigned to the press by democratic theory is to provide such alternative views of reality. This task becomes particularly difficult in what is defined as a security crisis, where journalists must decide on giving voice to the establishment in the national interest; satisfying the public, which may prefer not to know; or providing oppositional readings. Analysis of television and press coverage of a failed terrorist attack on an Israeli beach shows how evidence of chaos and sheer luck can be discerned in a narrative of ostensible planning and purposiveness. Five framing mechanisms are deconstructed: prioritizing the army's version of the event; moving the spotlight from the tactical to the strategic; ignoring the critical potential of naive witnesses, who authenticate hegemonic framing; resorting to the myth of existential danger to Israel; and turning a miracle for the army into a miracle for the lews.     

Troubling preparedness: investigating the (in)visibility of LGBT concerns within pre-departure orientations

This qualitative study investigates how pre-departure orientations of two aid agencies in Kosovo grapple with themes related to sexuality and gender-difference. Through a series of in-depth interviews with eight gay male aid workers and an analysis of official texts, the author's findings suggest that institutions operate on heteronormative values that may explain why troubling encounters occur in the workplace. As a result, study participants must navigate through these encounters without much support, information, or direction from the agency. The author suggests that aid agencies adopt a policy shift towards intersectional, whole-person inclusivity in their efforts to prepare aid workers.