Changing the Face of Advocacy? Explaining Interest Organizations’ Use of Social Media Strategies

Social media have increasingly been recognized as an important and effective tool for advocacy. A growing body of research examines the use of social media in grassroots and social movements as well as issues related to civic engagement, social capital, and voter turnout. The extent to which organized interest groups have adopted social media as an advocacy tool, however, has been relatively ignored. This article examines the determinants of the use of social media tools by a broad range of interest organizations. We argue that social media use needs to be understood as part of an interest organization’s larger set of news media lobbying strategies. We explain social media use as a function of two factors: first, the importance organizations place on trying to shape lobbying debates through the news media; second, the importance they place on shaping their public image via the news media. We test this argument using a unique data set of interest group advocacy in the European Union. Controlling for a host of competing explanations, regression results provide evidence supporting our central argument.     

Social Media Social Capital,Offline Social Capital,and Citizenship: Exploring Asymmetrical Social Capital Effects

In pursuit of a healthier and participatory democracy, scholars have long established the positive effects of social capital, values derived from resources embedded in social ties with others which characterize the structure of opportunity and action in communities. Today, social media afford members of digital communities the ability to relate in new ways. In these contexts, the question that arises is whether new forms of social capital associated with the use of social media are a mere extension of traditional social capital or if they are in fact a different construct with a unique and distinct palette of attributes and effects. This study introduces social media social capital as a new conceptual and empirical construct to complement face-to-face social capital. Based on a two-wave panel data set collected in the United States, this study tests whether social capital in social media and offline settings are indeed two distinct empirical constructs. Then, the article examines how these two modes of social capital may relate to different types of citizenship online and offline. Results show that social media social capital is empirically distinct from face-to-face social capital. In addition, the two constructs exhibit different patterns of effects over online and offline political participatory behaviors. Results are discussed in light of theoretical developments in the area of social capital and pro-democratic political engagement.     

The Citizen-Consumer: Media Effects at the Intersection of Consumer and Civic Culture

Scholars in various fields have speculated that the commercialization of mass media has contributed to the decline of civic culture. They contend that the personal needs emphasized by product-saturated mass media diminish civic-mindedness by creating an individualistic consumption-oriented culture. Despite this critique, some scholars argue that mass media do not erode civic culture in favor of consumer culture; rather, the two are thought to be positively interrelated. Although these contrasting perspectives have been repeatedly discussed, research has rarely empirically investigated these contending claims. We examine media influences on civic and consumer culture while considering the interrelationships of consumer attitudes and behaviors with civic participation using the 2000 DDB Life Style Study. In doing so, we distinguish between news and entertainment media and between socially conscious and status-oriented consumption. A latent variable structural equation model is used to test hypotheses. Results suggest that consumption behaviors and civic participation are not conflicting, even though media foster commercial attitudes and motivate consumption. Overall, media effects on this dynamic are positive, suggesting that critiques of media demobilization may be misplaced.     

From Top-Down to Trickle-Up Influence: Revisiting Assumptions About the Family in Political Socialization

A growing number of theorists are calling for a revival of research on political socialization based on the premise that children are active in their own civic development. We advance this argument a step further by proposing a model of family communication that reverses the roles of parents and children as conventionally understood in political socialization. Adolescent children are not merely receptive to political stimulation; they possess the power to transform patterns of family communication in ways that benefit themselves and their parents. We first challenge a series of interrelated assumptions about the nature and direction of influence in the family. We then document evidence of "trickle-up influence," in which child-initiated discussion--stimulated by a civics curriculum--prompts the parent to increase her civic competence via increased news media use, knowledge gain, and opinion formation. The parent's response reflects her desire to maintain a leadership role in the family, and more important from a theoretical perspective, it reveals the intrinsic forces of family adaptation that can make the home a powerful incubator of citizenship. Political growth occurs when the family system adjusts to reestablish equilibrium in response to exogenous factors or developmental needs that propel change. The ultimate purpose of this essay is to propose a functional model of family political communication. We apply theoretical perspectives from developmental literature to illustrate how political communication serves the family goals of autonomy and cohesion during various stages of the family life cycle.     

Social capital,NGOs, and development: a Guatemalan case study

Social researchers continue to grasp for critical factors that foster or impede the development of social capital. This article highlights some of these factors based on an investigation of a low‐income urban settlement in Guatemala. Community activists and leaders, elected representatives, regional government service providers, local residents, NGO directors and staff, and other key informants living and working within the designated locality indicated a complex and diverse range of social, cultural, political, and economic issues that contributed to low levels of ‘broad‐based’ social capital. Long‐standing fears related to violence and corruption within a historically top‐down authoritarian state were the most significant factors impeding social capital, social organising, and civic participation. Northern‐led service‐providing NGOs in the area also curbed ‘broad‐based’ social capital by fostering dependency through intervention strategies that were external, top down, non‐participatory, and not community based.     

Political Inequalities Start at Home: Parents,Children, and the Socialization of Civic Infrastructure Online

We use a two-wave panel survey of parent-child dyads in the United States to connect online democratic divides with the unequal socialization of political interest in the home. We test a model connecting parent socioeconomic status to the amount of political communication in the home and the subsequent development of youth political interest over the course of an election cycle. We develop the theoretical concept of online civic infrastructure to foreground how interest-driven social media use in adolescence may shape future opportunities for civic and political engagement by building network connections and opening up flows of communication that carry news, political information, and opportunities for mobilization.     

Online Mobilization in Comparative Perspective: Digital Appeals and Political Engagement in Germany,Italy, and the United Kingdom

This study analyzes the relationship between online voter mobilization and political engagement in Germany, Italy, and the United Kingdom during the 2014 European election campaign. Internet surveys of samples representatives of these countries’ populations with Internet access show that respondents who received an invitation to vote for a party or candidate via e-mail or social media engaged in a significantly higher number of political activities than those who did not. Moreover, the relationship between mobilization and engagement was stronger among those who followed the campaign less attentively, as well as in countries where overall levels of engagement with the campaign were lower (Germany and the United Kingdom) than where they were higher (Italy). These findings indicate that online mobilization may contribute to closing gaps in political engagement at both individual and aggregate levels, and thus suggest that digital media may contribute to reviving democratic citizenship.     

How Accurate Are Survey Responses on Social Media and Politics?

How accurate are survey-based measures of social media use, in particular about political topics? We answer this question by linking original survey data collected during the U.S. 2016 election campaign with respondents’ observed social media activity. We use supervised machine learning to classify whether these Twitter and Facebook account data are content related to politics. We then benchmark our survey measures on frequency of posting about politics and the number of political figures followed. We find that, on average, our self-reported survey measures tend to correlate with observed social media activity. At the same time, we also find a worrying amount of individual-level discrepancy and problems related to extreme outliers. Our recommendations are twofold. The first is for survey questions about social media use to provide respondents with options covering a wider range of activity, especially in the long tail. The second is for survey questions to include specific content and anchors defining what it means for a post to be “about politics.”     

Citizenship,nation-building and diversity: What is the role of the media in all this?

Abstract

This article explores concepts and discourses regarding citizenship, nation-building and civic solidarity in particular with regard to diverse societies. Attention is given to diverging viewpoints on nation-building and different models on how civic solidarity could be achieved in heterogeneous societies. A distinction is made between Jacobinistic and syncretistic approaches to nation-building and citizenship, as well as between constitutional patriotism, liberal nationalism and deep diversity as models for achieving feelings of belonging, patriotism and social cohesion in heterogeneous societies. Nation-building in Africa and South Africa – and the implications thereof for sub-national groups – are furthermore considered. The role of the media in nation-building, on the one hand, and the accommodation of diversity, on the other, are also considered. The article ends with conclusions and recommendations on the role of the media in promoting discourses on diversity.     

Trust,Civic Engagement,and the Internet

Does the Internet promote or impede social connections and trust? Using surveys from the Pew Center for the Internet and American Life, I show that Internet users are not social isolates. They tend to have slightly wider social circles than nonusers, but their Internet communications are largely with people they know. Consequently, it is hardly surprising that Internet users are no more trusting of strangers (but not less trusting either) than nonusers. However, trusting people are more likely to believe that they have little to fear from the Internet. They are more open to shopping on the Internet and are less likely to believe that their privacy will be violated on the Web; they are also less likely to use a false identity on the Web. The social connections that people make on the Internet do not promote trust--indeed, there is some evidence that chat rooms may bring together mistrusting people.     

Civic Engagement,Pedagogy, and Information Technology on Web Sites for Youth

Scholars of political socialization are paying increasing attention to how the Internet might help cure the civic disengagement of youth. This content analysis of a sample of 73 U.S.-based civic Web sites for youth introduces a framework for evaluating Web sites' strategies for fostering active communication for citizenship. We offer the first systematic assessment of the extent to which a broad range of Web sites aim to develop young people's abilities to use information and communication technology (ICT) as a vehicle for civic participation and to engage with ICT as a policy domain that encompasses issues (such as freedom of speech and intellectual property rights) that shape the conditions for popular sovereignty online. The study finds low levels of interactive features (such as message boards) that allow young people to share editorial control by offering their own content. In addition, few sites employ active pedagogical techniques (such as simulations) that research suggests are most effective at developing civic knowledge, skills, and participation. We also find little attention to ICT policy issues, which could engage budding citizens in debates over the formative conditions for political communication in the information age. We conclude with suggestions for civic Web site designers and hypotheses for user studies to test.     

Exposure to Political Disagreement in Social Media Versus Face-to-Face and Anonymous Online Settings

This article investigates political disagreement on social media in comparison to face-to-face and anonymous online settings. Because of the structure of social relationships and the social norms that influence expression, it is hypothesized that people perceive more political disagreement in social media settings versus face-to-face and anonymous online settings. Analyses of an online survey of adults in the United States show that (a) social media users perceive more political disagreement than non-users, (b) they perceive more of it on social media than in other communication settings, and (c) news use on social media is positively related to perceived disagreement on social media. Results are discussed in light of their implications for current debates about the contemporary public sphere and directions for future research.     

Gendering the Cult of the Offensive

Theorists of the offense-defense balance frequently note that perceptions of technology, as well as military doctrine, play a role in states' perception of offense dominance or the “cult of the offensive.” I argue that gender may constitute the missing link in explaining this misperception and suggest three possible areas of investigation. First, the perceptions and uses of technologies are dependent upon gendered ideologies which encouraged disastrous strategies in the First World War. Second, gender is an integral part of nationalism that promotes offensive policies by defining masculinity in terms of heroic service to the nation. Third, gendered discourses of protection use the language of defense to legitimate offensive policies. By analyzing the roots of perceptions of offense dominance, feminist analysis shows how gender discourses and the production of gender identities are not confined to individuals and the private realm but rather are a pervasive fact of social life on an international scale.     

Afrikaans as televisietaal in Suid-Afrika: 'n toekomsperspektief

ABSTRACT

This article deals with an investigation into the need for Afrikaans television programmes among Afrikaans viewers in the changing media environment in South Africa. Viewers' needs were researched by means of a case study among grade 10 learners in Pretoria. The uses and gratifications approach serves as the theoretical framework of the study and a number of variables affecting respondents' need with regard to Afrikaans television programmes are investigated. These variables are television driven (supply, content and structure of Afrikaans programmes), technology driven (new media technologies such as satellite television and the Internet) and viewer driven (socio-cultural, personal and demographic factors). The study finds a relation between these variables and the need for Afrikaans programmes among respondents. The supply, content and structure of Afrikaans programmes do not gratify respondents' needs. New media technologies broaden respondents' socio-cultural horizons, enabling them to watch, interpret, associate with, and enjoy English programmes comfortably. The changing socio-cultural and demographic environment is liberalising traditional Afrikaans views on television use and is exposing an increasing number of Afrikaans viewers to global television. Within this context the need for Afrikaans programmes is diminishing, placing a question mark over the future of Afrikaans as a television language.     

Differential Online Exposure to Extremist Content and Political Violence: Testing the Relative Strength of Social Learning and Competing Perspectives

The present study applies Social Learning (Differential Association) Theory to the explanation of political violence, focusing on exposure to extremist content through new social media (NSM) and controlling for key variables derived from rival theories. Data are gathered using (a) a paper-and-pencil study among high school students, and (b) a web survey targeting youths between 16 and 24 years old. A total of 6020 respondents form the dataset. Binary logistic regression is used to analyze the data. Results show that even when controlling for background variables, strain variables, personality characteristics, moral values, and peer influences, the statistical association between measures of extremism through NSM (ENSM) and self-reported political violence remains significant and fairly constant. The most persistent effects are found for those measures where individuals actively seek out extremist content on the Internet, as opposed to passive and accidental encounters using NSM. Furthermore, offline differential associations with racist and delinquent peers are also strongly and directly related to self-reported political violence, as are some mechanisms from rival perspectives. This indicates that political violence can only partially be explained by social learning and suggests that the impact of ENSM is mediated by real-world associations and that the offline world has to be taken into account.     

Utilitarian and modern: clientelism,citizen empowerment,and civic engagement in the Arab world

In this article, we examine the patterns of civic engagement in non-democratic and democratizing polities of the Arab world. The theoretical argument incorporates two perspectives: modernization theory and utilitarianism. Specifically, we use wasta-seeking behaviour and indicators of human capital and citizen empowerment to explain the micro-level foundations of civic engagement. We build on the implications of these approaches to explain the civic gender gap and women's status in Arab societies. The results of a series of multivariate estimations using the first wave of the Arab Barometer Survey show that clientelistic behaviour along with higher levels of education and employment status explain citizens' involvement in various forms of civic activities. We argue that the former helps sustain traditional authoritarian structures and the latter may help democratization by strengthening civil society. We also detect a civic gender gap and find that citizen empowerment and modernization may narrow this gap in accordance with the democratic norms whereas utilitarian behaviour may generate a similar effect to indirectly undermine the status of women. These findings provide new insights about the complex interdependence of human development, clientelistic networks, women's status, and democratization in the aftermath of the Arab Spring.     

Bangladeshi Militants: What Do We Know?

ABSTRACT

Although militant groups have been present in Bangladesh since the 1990s, the country catapulted to international media attention on July 1, 2016, after an attack on a café in the upscale neighborhood of the capital Dhaka. The Islamic State claimed responsibility for the attack which killed 29 people, mostly foreigners. The attack came in the wake of a series of attacks on religious and ethnic minorities, foreigners, liberal activists, authors, and publishers by both an AQIS affiliate and ISIS. The government denied the existence of militant groups tied to international terrorist organizations. Despite these developments and instances of Bangladeshis joining the ISIS in Iraq and Syria, there has been very little in-depth discussion about who these militants are and what is driving Bangladeshis to militancy. This article addresses this lacuna. This paper examines the common traits of alleged Bangladeshi militants and explores the factors of radicalization. Drawing on media reports of the profiles of the alleged militants, between July 2014 and June 2015, and between July 2016 and August 2017, the article finds that most of the Bangladeshi militants are young, educated males increasingly coming from well-off families. We have also found evidence that four factors—social relationships, use of the Internet, personal crises, and external relations—appear most frequently in the narratives of Bangladeshi militants.     

A Model Linking Community Activity and Communication With Political Attitudes and Involvement in Neighborhoods

Although people tend to mobilize around local problems and restrict their political involvement at other times, the political communication literature generally has focused on national politics and elections. This is particularly surprising in investigations of political involvement since it is at the community level that people should feel more efficacious. Also, both mass and interpersonal communication should be more significant locally given their importance in strengthening community ties. The study reported here focuses on these relationships in a community context, with a survey of six inner-city neighborhoods and six suburbs classified on status using location and census data. Results point to a much more positive role for the media in community politics. Those most likely to rely on neighborhood newspapers as sources are less disillusioned with government, suggesting that the most "grassroots" of print media are more efficacious in their impact than the other channels. Also, readership of a daily newspaper is particularly strong as a predictor of both community political involvement and faith in community civic involvement. Results of the macro analysis suggest that urban sprawl may have consequences for how media affect political involvement. In the data here, distance from the center city and stratification are closely tied--the further out the community, the higher its status. Results by neighborhood structure indicate media specialization as well as a greater dependence on media versus interpersonal influence in the political arena. Thus, we see that political involvement and attitudes are more strongly related to reading the daily newspaper in the more distant suburbs than in the center city.     

The Changing Nature of Political Debate Consumption: Social Media,Multitasking, and Knowledge Acquisition

This study examines the influence of debate viewing-social media multitasking on campaign knowledge during the 2012 presidential election. Results from three waves of a national cross-sectional survey of U.S. adults conducted during and after the 2012 presidential election suggest that social networking site (SNS) use overall correlates with increased knowledge of campaign issues and facts above and beyond the use of other sources of news media. In addition, watching a debate with or without simultaneous social media engagement is better for knowledge generation than not viewing a debate at all, but the effect of debate viewing is dulled when simultaneously engaging in social media multitasking. The debate viewing-social media multitasking effect is moderated by candidate preference, with differential learning occurring largely for knowledge that is favorable to one’s preferred candidate.     

Santam and Nando's: An advertising narrative of local humour,local conflict,local co-branding

ABSTRACT

In 2011 South African short term insurer Santam (Santam Ltd.) put in place an advertising initiative that illustrates the power of a humorous brand narrative effected in conjunction with another brand. In this case, it is the South African arm of Nando's (Nando's Chickenland Ltd.), a fast food restaurant chain specialising in Portuguese-themed chicken dishes that rely heavily on peri-peri spices. The two well-known brands aired a series of five commercials on television and the Internet, trading good-humoured jibes centred around the value proposition of each company's offering. The resultant rise in social media viewership and consumer engagement was notable and illustrates the efficacy of a cobranded narrative run over numerous media platforms; in this case radio, television, social media, print and the Internet.