A Review of: “Israeli and Palestinian Postcards: Presentations of National Self”

Recent studies suggest that what the political talk radio hosts say on the air can shape the political orientations of their audiences. Drawing on data from a panel survey conducted in 1996, I examined the "Limbaugh effect" during the GOP presidential nomination campaign. My findings cast doubt on popular assumptions about the power of Limbaugh's words. Despite weeks of listening to Limbaugh criticize Pat Buchanan, members of the audience were no more likely to harbor negative feelings toward the candidate than were nonlisteners.     

Individual Motivations,Perceived Media Importance,and Political Disaffection

Mass media have been blamed for distancing people from the political process by increasing cynicism and voter apathy. A telephone survey of 592 registered voters in Washington state tested a set of relationships among political involvement, perceived media importance, political disaffection, and efficacy. As hypothesized, political involvement was positively associated with the perceived importance of newspapers and radio talk shows. These, in turn, were negatively associated with cynicism and positively associated with efficacy. Cynicism was negatively associated with efficacy, while efficacy was positively associated with involvement. The results suggest that involvement is a key variable in the political decision making process through its relationships with orientations toward information sources. Thus, media can serve as a catalyst for involved citizen decision making. Scholars should attend to the motivational context individuals bring to the media when examining the role of the media in political decision making.     

Setting the Public Sphere in Motion: The Rhetoric of Political Bumper Stickers in Israel

Most members of the public have little opportunity to express political opinions via a mass medium. Political automobile bumper stickers provide such a possibility and can constitute a revival of Habermas's notion of the public sphere. This article examines how such bumper stickers function in the case of Israel, where political bumper stickers have become a ubiquitous medium of communication, expressing complex national-ideological messages that reflect individual opinions on a mass scale. Four elements have combined to bring about the development of this openly accessible political medium for the expression of public opinion: Israel's volatile political situation, a cultural predisposition to verbal expression on political topics, dramatic changes in the communication climate, and the particular status of cars and attitudes toward driving in the country. This mobile rhetoric has been used to set the public sphere in motion, reflecting five factors that account for the dynamism of the medium: the physical circulation of the messages on cars; the dialogic interaction and renegotiation of previously established ideological premises; the reflection, introduction, and maintenance of topics on the public agenda; the taking of power by the people; and the performative act of public expression.     

Attention to Counter-Attitudinal Messages in a State Election Campaign

Research following the "selective exposure" model has focused on avoidance of political messages with which a person might disagree. But positive attention to such "counter-attitudinal" messages is worthy of study, in part because normative theories of democracy value exposure to information that might disturb citizens' political predispositions. Surveys of youth (N = 417) and parents (N = 430) examine attention to newspaper, television, and Web messages about candidates. While there is somewhat more attention to messages about and for a person's favored political candidate or party, forms of political involvement (knowledge, curiosity, and discussion) that predict this "attitude-consistent" attention also predict counter-attitudinal attention at least as strongly. Parents' education and students' exposure to civics lessons also predict both kinds of attention. These results suggest that attention to counterattitudinal political messages is worthy of further study as an important goal of political socialization and a criterion of citizen performance in democracy.     

Political culture in Turkey: Connections among attitudes toward democracy,the military and Islam

Against the background of Turkey's continuing but unconsolidated democratic transition, this article examines the nature and determinants of attitudes toward democracy held by ordinary Turkish citizens. Using data from the World Values Survey conducted in Turkey in 1997, it seeks to contribute to a growing body of literature concerned with the relationship between political culture and democratization. Although this relationship has not been fully explicated, the authors share the view of those scholars who believe that the existence of democratic attitudes and values among a country's population is no less important than are democratic institutions and procedures for advancing and eventually consolidating a democratic transition. Accordingly, the study seeks to shed light on the following interrelated questions: To what extent does the Turkish population hold attitudes supportive of democracy? What are the most important determinants of popular support for democracy? What factors account for any observed variance in relevant political attitudes? What is the relationship between attitudes toward the military and attitudes toward democracy and governance? What is the relationship between personal religious attachments and attitudes toward democracy and governance?     

War, Peace, and the Invisible Hand: Positive Political Externalities of Economic Globalization

Studies of signaling in international relations reveal how punishing bluffing ex post through domestic audience costs or opposition groups facilitates credible ex ante communication among states and reduces the impetus toward war. Global integration of economic markets may also reduce uncertainty by making talk costly ex ante. Autonomous global capital can respond dramatically to political crises. To the degree that globalization forces leaders to choose between pursuing competitive political goals and maintaining economic stability, it reveals the intensity of leaders' preferences, reducing the need for military contests as a method of identifying mutually acceptable bargains. Asymmetric integration can dampen the pacific effects of globalization, but asymmetry does not in itself exacerbate dispute behavior. We present the theory and offer preliminary corroborative tests of implications of the argument on postwar militarized disputes.     

When Private Talk Becomes Public Political Expression: Examining a Practice-Field Hypothesis of Youth Political Development

Previous research indicates the importance of interpersonal communication in the political socialization process. Investigations of political talk have mostly been restricted to frequency, and the theorizing of its effects centered on cognitive outcomes such as knowledge and ideological identification. This study examined the part played by private political talk in promoting expressive forms of political participation among adolescents. Recent survey panel data from Swedish 13–18-year-olds were analyzed. Results showed that frequency of private political talk predicted the extent of public political expression even when self-selection and previous levels of political expression were accounted for. Data offered some support for an expected interaction of private political talk and political interest in predicting public expression. The overall findings are consistent with the theoretical idea that political talk offers adolescents opportunities to enact participation in safe settings, and that this is a mechanism that can explain why talking about politics is favorable for political development during adolescence.     

The Longitudinal Effects of Chronic Mediated Exposure to Political Violence on Ideological Beliefs About Political Conflicts Among Youths

This study examines the effects of chronic (i.e., repeated and cumulative) mediated exposure to political violence on ideological beliefs regarding political conflict. It centers on these effects on young viewers, from preadolescents to adolescents. Ideological beliefs refers here to support of war, perception of threat to one’s nation, and normative beliefs concerning aggression toward the out-group. A longitudinal study was conducted on a sample of Israeli and Palestinian youths who experience the Israeli-Palestinian conflict firsthand (N = 1,207). Two alternative hypotheses were tested: that chronic exposure via the media increases support for war and aggression and elevates feeling of threat, or that chronic exposure via the media strengthens preexisting beliefs. Results demonstrated that higher levels of exposure were longitudinally related to stronger support for war. Regarding normative beliefs about aggression and threat to one’s nation, mediated exposure reinforced initial beliefs, rendering the youths more extreme in their attitudes. These results mostly support the conceptualization of the relation between media violence and behaviors as “reciprocally determined” or “reinforcing spirals.” The results are also discussed in light of the differences found between the effect of exposure to political violence firsthand and exposure via the media.     

Values,Communication Behavior,and Political Participation

This article examines how communication patterns mediate the influences of values on political participation. We find that the positive effects of postmaterial values on participation are mediated through reading public affairs content in newspapers. In contrast, materialist values negatively affect participation through watching television entertainment. Interpersonal discussion in which disagreement occurs mediates both the positive effect of reading public affairs and the negative effect of materialism on political participation. We also provide what may be a better explanation of the influence of communication patterns on political participation by going beyond acquisition of factual political knowledge. We show that individuals' efforts to think about news and search for additional information and perspectives modify what people "get from" media. Reflecting about news and integrating information from various sources promote better understanding of the political world and may provide a stronger cognitive base for political participation than factual political knowledge.     

History and Political Communication: An Introduction

This essay introduces a series of articles that explore the relation of history to political communication research. It is shown that as a field of study political communication has tended to ignore historical methods and sensibilities. This tendency is traced to the field's roots in social psychology, political science, and early mass communication research. However, although political communication tends to ignore historical research, it often depends upon implicit, unquestioned historical narratives. Thus, a more robust historical imagination is encouraged not only because it may produce more and better historical research, but also because it may assist in the development of tools for reflecting on the way political communication already deploys historical narratives.     

From Top-Down to Trickle-Up Influence: Revisiting Assumptions About the Family in Political Socialization

A growing number of theorists are calling for a revival of research on political socialization based on the premise that children are active in their own civic development. We advance this argument a step further by proposing a model of family communication that reverses the roles of parents and children as conventionally understood in political socialization. Adolescent children are not merely receptive to political stimulation; they possess the power to transform patterns of family communication in ways that benefit themselves and their parents. We first challenge a series of interrelated assumptions about the nature and direction of influence in the family. We then document evidence of "trickle-up influence," in which child-initiated discussion--stimulated by a civics curriculum--prompts the parent to increase her civic competence via increased news media use, knowledge gain, and opinion formation. The parent's response reflects her desire to maintain a leadership role in the family, and more important from a theoretical perspective, it reveals the intrinsic forces of family adaptation that can make the home a powerful incubator of citizenship. Political growth occurs when the family system adjusts to reestablish equilibrium in response to exogenous factors or developmental needs that propel change. The ultimate purpose of this essay is to propose a functional model of family political communication. We apply theoretical perspectives from developmental literature to illustrate how political communication serves the family goals of autonomy and cohesion during various stages of the family life cycle.     

Leopards Can Change Their Spots: When Leaders Take Out of Character Actions

According to audience cost theories, out of character actions by hawkish leaders are likely when such leaders can use their reputations to deflect criticism. This analysis examines the theory of out of character actions, focusing on shifting international conditions and the use of secrecy to allow leaders both to lead public opinion and avoid unwanted scrutiny. The plausibility of this theory is tested in the paradigmatic case for hawkish policy reversal: Richard Nixon’s rapprochement with China in 1971–1972. Examination of four facets of Sino–American relations—the Soviet dimension, conservative opposition to rapprochement, growing domestic support for improved relations, and the secrecy of negotiations—reveal the significance of contextual factors and Nixon’s decisions in explaining improved relations. Leaders can effectively change their type with minimal political repercussions, as long as conditions are favourable and audience costs can be minimised.     

The Coevolution of Networks and Political Attitudes

How do attitudes and social affiliations coevolve? A long stream of research has focused on the relationship between attitudes and social affiliations. However, in most of this research the causal relationship between views and affiliations is difficult to discern definitively: Do people influence each other's views so that they converge over time or do they primarily affiliate (by choice or happenstance) with those of similar views? Here we use longitudinal attitudinal and whole network data collected at critical times (notably, at the inception of the system) to identify robustly the determinants of attitudes and affiliations. We find significant conformity tendencies: Individuals shift their political views toward the political views of their associates. This conformity is driven by social ties rather than task ties. We also find that political views are notably unimportant as a driver for the formation of relationships.     

Book Review

Theorists have argued that discussion and disagreement are essential components of sound public opinion, and indeed that both are necessary for effective democracy. But their putative benefits have not been well tested. Consequently, this article examines whether disagreement in political conversation contributes to opinion quality--specifically, whether it expands one's understanding of others' perspectives. Data are drawn from a survey of the American public ( N = 1,684) conducted in February and March 2000. Open-ended survey measures of "argument repertoire"--reasons people can give in support of their own opinions, as well as reasons they can offer to support opposing points of view--are examined in light of numerous explanatory variables, including the frequency of political conversation and exposure to disagreement. Results confirm the hypothesis that exposure to disagreement does indeed contribute to people's ability to generate reasons, and in particular reasons why others might disagree with their own views.     

Blogwars,by David D. Perlmutter

Little is known about how elected representatives attempt to manipulate public opinion and news media through their participation on regional open line radio or media straw polls. This article examines the systematic attempts by political actors to engage these media in the small polity of Newfoundland, Canada, where politics is characterized by the hyper-local nature of 590-VOCM radio programming. Our mixed-method study draws from talk radio call-in logs, online straw poll vote results, observation of the production of open line programming, and insights from local media personnel. We draw attention to two clandestine media management techniques. First, we analyze call-ins by elected legislators to talk radio that were timed to coincide with the known field dates of a public opinion polling company. Second, we report that handheld communication devices were used by senior members of the governing party to mobilize legislators and party personnel to repeatedly vote on straw polls on regional media Web sites. Our findings show that there is a substantial and statistically significant increase in the probability that legislators will call talk radio when pollsters are in the field. Furthermore, we document and explore the manner in which political elites mobilize to engage online media straw polls, and discover that straw poll questions which address political topics attract a disproportionately higher number of “votes” than nonpolitical questions. This micro-level study offers perspective for interpreting macro-level knowledge about political talk radio, horse race/game and strategic media frames, and about political elites’ mobilization and media management tactics.     

Toward Conflict or Compromise? How Violent Metaphors Polarize Partisan Issue Attitudes

We know much about how opinion leaders drive mass partisan polarization with position-taking cues but little on how different message types polarize citizens, and who responds most to those messages attributes. This article contributes new insights by investigating how exposure to common violent metaphors interacts with audience personality traits to polarize partisans on issues. Building from research on conflict orientations, we theorize that aggressive rhetoric primes aggression in aggressive partisans, motivating greater intransigence on party positions. As a consequence, aggressive partisans are pulled further apart on issues, thereby reducing prospects for compromise. We find support for our predictions in two large nationally diverse survey experiments conducted in very different political contexts. Our results demonstrate the subtle power of aggression in public opinion and highlight the important moderating role of individual differences in the communication of partisan conflict.     

Introduction: Communication and Civic Engagement in Comparative Perspective

The present era is defined by sweeping changes in economies, social institutions, political party systems, and communication processes in many nations. These changes go by various names from globalization to poststructuralism. The impact of these tectonic shifts in the political foundations of nations is greatly debated. In particular, considerable uncertainty surrounds the effects of various changes on the importance of politics for individual citizens and for the kinds of civic activities that people engage in and even regard as political. This is an important time for communication scholars to develop comparative frameworks that bring conceptions of social change together with how people located in various cultural, demographic, and audience groups define their relations to government and, more broadly, to civil society. At stake is our understanding of the role of communication in shaping these political relations, and in shaping the attitudes of citizens about politics, government, and society itself.     

Leaders Without Borders: Familiarity as a Moderator of Transnational Source Cue Effects

The role of source cue effects in transnational persuasion (in which a foreign actor attempts to persuade an audience in another jurisdiction) is largely unexplored in both the political communication and international relations literatures. This article investigates transnational source cue effects using two source cue experiments that test the persuasiveness of German chancellor Angela Merkel and UK prime minister David Cameron in a Canadian context. The experiments were embedded in an online survey administered to student participants at a Canadian university in January 2011. As might be expected, the foreign leaders exerted positive source cue effects among participants who held positive impressions of the leaders and backlash effects among those who held strongly negative impressions. These effects, however, were moderated by participants’ level of political awareness, with the largest effects observed among participants who had an intermediate level of awareness. It is argued that this nonlinear moderating effect can be attributed to the countervailing effects of attitude stability and source familiarity (both of which are associated with political awareness) on individuals’ susceptibility to source cue effects. Finally, cueing David Cameron had approximately equivalent source cue effects on participants’ attitudes towards government spending on foreign aid and welfare, suggesting that foreign leaders may be able to move opinion on domestic as well as on foreign policy issues. Overall, these results validate existing models of source cue effects in a transnational context and point to the scope and limitations of national leaders’ ability to engage in direct public diplomacy.

[Supplementary material is available for this article. Go to the publisher's online edition of Political Communication for the following free supplemental resources: Appendix: Question Wordings for Survey Experiments; Table A1: Balance Tests for Afghanistan and Cameron Cue Experiments; and Table A2: Underlying Salience of Domestic and Foreign Policy Spending.]     

Political Risk: The Institutional Dimension

The argument developed in this paper is that the political arrangements and institutions that help leaders stay in office are not necessarily the ones that promote economic growth and prosperity. Indeed political leaders can remain in office more securely by rewarding the groups that keep them in power with privileged access to public resources. The net result is that the leadership remains in office but at the price of poor economic performance. It is not that the consequences of mismanaging the economy are unforeseen; rather the increased chances of an economic crisis are an acceptable price to pay if it means avoiding a political crisis which challenges the leaders' hold on power. Political survival, not peace and prosperity, is what determines the choice of policies. In this way bad economics can be good politics. The principal hypothesis addressed is that the smaller the size of the winning coalition the more the leadership depends on distributing private goods to the coalition members in order to purchase their loyalty, and, therefore the greater is the level of political risk. The ultimate effects of coalition size and the corruption attending the competition for private goods are the reduction of foreign direct investment per capita. These hypotheses were tested in a three stage least squares (3SLS) simultaneous estimation. The results generally supported the theoretical expectations.