| 中俄跨文化商务交际中的语用失误及对策 |
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| 引用本文： | 宁怀颖,李迎迎.中俄跨文化商务交际中的语用失误及对策[J].西伯利亚研究,2011(3):53-56. |
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| 作者姓名： | 宁怀颖 李迎迎 |
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| 作者单位： | 天津外国语大学俄语系,天津,300204 |
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| 摘 要： | 跨文化商务交际是跨文化交际学范畴的一个新的研究领域。在跨文化商务交际中,因语用失误导致的交际不适、交际中断和交际冲突会直接或间接地影响商务谈判的效果。从跨文化交际和交际—语用的角度探讨中俄商务活动中的语用失误,可以最大限度地减少误解,增进合作。
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| 关 键 词： | 跨文化交际 商务谈判 语用失误 俄罗斯 中国 |
Pragmatic Failures and Countermeasures in Sino-Russian Cross-cultural Business Communication |
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| NING Huai-ying,LI Ying-ying.Pragmatic Failures and Countermeasures in Sino-Russian Cross-cultural Business Communication[J].Siberian Studies,2011(3):53-56. |
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| Authors: | NING Huai-ying LI Ying-ying |
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| Institution: | NING Huai-ying,LI Ying-ying(Russian Department,Tianjin Foreign Language University,Tianjin 300204,China) |
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| Abstract: | The cross-cultural business communication is a new research field in cross-cultural communication studies.In the cross-cultural business communication,communicative inappropriateness,communicative suspension and communicative conflict caused by pragmatic failures may directly or indirectly influence the effect of business negotiation.The present paper aims to probe into pragmatic failure and countermeasures in Sino-Russian Cross-cultural business events from cross-cultural communication and communication-pr... |
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| Keywords: | cross-cultural communication business negotiation pragmatic failure Russia China |
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