Spiritual Support： Media＇s Responsibility in an Aging Society Case Study of＂News Decoded＂

After decades of rapid economic growth, China has been increasingly confronted with the aging society issue. The unique one-child policy and unbalanced development between the urban and the rural have brought drastic changes in elder care. The lack of elder care professionals and the deceased-single-child families have attracted public attention through media reports. Increasing concerns of elderly emotional care are considered as a good sign for Chinese society. To treat elders well is the new goal to achieve of high quality life. Nevertheless, the improvement of qualification of media reports has been limited by many factors, such as the incapability to resolve complex issues, the lack of applicability of recommendations, and the short of professional reporters. Governments and media need to work together to turn the slogan of respecting elders into actions. Journalists should learn experience from their foreign peers and deliver the new approaches and ideas of respecting elders to the entire society, to enhance the quality of lives of elders, and to create a better public opinion environment. High-quality news coverage will play an important role in the improvement of quality of elders＇ lives.

Spiritual Support： Media＇s Responsibility in an Aging Society Case Study of＂News Decoded＂

spiritual support, aging society, responsibility