What should journalism do in a new democracy?

The particular circumstances of new democracies invite reconsideration of normative ideas of the role of journalism. The model of communication developed by Habermas posits that various rules are built into the nature of communication, including norms of inclusivity, openness and non-coercion. Based on this approach, the role of journalism can be defined in relation to notions of civic discourse in the public sphere. This article describes the role in the following three dimensions: (1) as curator of information and views; (2) as direct participant, in its own voice; and, underpinning these, (3) as custodian of public discussion, whose quality is measured against the norms of fair discourse. This Habermasian approach lays the basis for critique, and the three dimensions identified are here applied to the particular circumstances of South Africa’s new democracy. It considers characteristics of South Africa as a new democracy and highly unequal society which impinge on the quality of civic discussion. Normatively, journalism’s role is to respond to those particular characteristics in building and protecting a vibrant public sphere where inclusive, fair civic discourse can take place. This includes a focus on areas where media practices and institutions themselves stand in the way of the ideal.     

Global journalism studies: Beyond panoramas

Abstract

This article examines the challenges that the accelerated globalisation of the media industry pose to journalism education and research, with a particular focus on journalism studies in the global South. Through references to key features of recent debates in the field of journalism studies, the article argues for the adoption of a critical perspective on global journalism studies in research and teaching, the integration of that perspective across journalism curricula and research agenda, and a reflexive and inclusive view of the relationship between global journalism and new media technologies.     

Exploring the representation of xenophobia in a South African television drama series: A Zimbabwean audience's perspective

Abstract

A great deal of research has been conducted on minorities and their representation in the media in various parts of the world (Evra 2004: 67; Miller 1996; Vicsek & Markus 2008: 124). Fundamentally, the reason for this is political, as ‘the cohesion or rupture of a social world depends on relations among groups who perceive themselves as disadvantaged either as groups or as individuals’ (Staiger 2005: 13). Television programmes, as elements of the media, are a source of information that contributes to these perceptions. Many scholars are of the view that television creates, reflects and reinforces social relations and functions as a mediation of the social world (Evra 2004: 13). In South Africa relatively little research has been conducted on the representation of minorities in local media. Particularly the representation of black immigrants and their representation on South African television has been largely ignored (Kiguwa 2008: 67; Nyamnjoh 2006). The focus of this article is not on the analysis of the representation of foreigners on television, but rather on how a specific group of viewers perceives the representation of Zimbabwean immigrants in the drama series Usindiso (Redemption), broadcast on the South African Broadcasting Corporation's SABC1. The central research question posed by this article is: How does a selected group of Zimbabwean immigrants living in Hillbrow in South Africa perceive the representation of Zimbabwean immigrants in Usindiso?     

Mass media advertisements: Responses to selected advertisements in semi-urban Limpopo

Abstract

This article developed from pilot research in a coursework Master's module in African Languages into combined outcomes of persuasive messages and visual literacy based on semiotics. It tested assertions by various writers about mass media, as applicable to a semi-urban or rural group of (black) South Africans with educational levels ranging from Grade 10 to Honours level. Owing to the fact that interviewees are financially constrained (and therefore cannot always afford television access or the acquisition of magazines), the focus of ‘persuasive messages’ was on billboard advertising in their living and work contexts. It was found that the consumers (respondents to the questionnaire) reacted positively to billboards that supported products on which they have been relying; that once they have been introduced to a product and found it efficient, competitive campaigns do not impinge on their stance; but also that – in this particular semi-urban area – traditional values folklore and usages have to be taken into consideration by advertisers for effective communication.     

Citizen journalism as a contestant in the history of journalism

This article looks at citizen journalism as a contestant in the history of journalism. It reports on a study that employed a qualitative research approach through a qualitative questionnaire and a focus group discussion (FGD). Through purposive sampling, the participants in the study were drawn from the citizen journalists contributing news content to the citizen journalism websites Sahara Reporters and Iindaba Ziyafika from a Nigerian and a South African perspective, respectively. For diversity purposes, other participants were drawn from the Global Voices online, which is popular for engaging citizen journalists from different parts of the African continent: Tanzania, Cameroon, Ghana, Mozambique and Kenya, to mention a few. The questionnaire was distributed through the technical teams of the websites for self-completion by the citizen journalists. The FGD participants were drawn from those who contributed news content to Iindaba Ziyafika in South Africa where the researchers are based. The questionnaire and the FGD were addressed in English. The study findings showed that mainstream journalism acknowledges the importance of the phenomenon of citizen journalism and the people involved, but it still stands firm that objectivity is a precondition of journalism. The study aimed to cultivate an appreciation of the relationship between traditional and citizen journalism as the field of journalism endures major transformations.     

The Press Freedom Commission in South Africa and the regulation of journalists online: Lessons from Britain and Australia

Abstract

The last few years have seen several attempts to strengthen press regulation in various parts of the world, while the difficulty of controlling online publication is arguably only increasing. In this article the focus is on recent suggestions for a new system of co-regulation of the press in South Africa, in order to see how online journalism is viewed and treated by regulators. In comparison, the article refers to suggestions in this regard by the Leveson Inquiry in Britain and two Australian press and media reviews. Reference is made to Flew and Swift (2013), who apply six main theories in three overlapping categories in debates on the role of journalism and its relationship to the state: fourth estate/market liberal; social responsibility/critical pluralist and dominant interest/radical. A literature review and a qualitative approach were used to identify and compare key debates in various reports from Australia, Britain and South Africa. While suggestions in Britain and Australia favoured an inclusive approach to the regulation of print and online journalism, the South African Press Freedom Commission rejected the idea, due to principle and practical objections. It also became clear that the key problem in the three countries lay in the inability to establish consensus between divergent perspectives on dominant interest and social responsibility, and the entrenched values of the fourth estate/market liberalism.     

Criminalising Academia: The Protection of State Information Bill and Academic Freedom

This article assesses the implications of the controversial Protection of State Information Bill for academic freedom in South Africa, specifically for communications, media and journalism studies. The Bill requires the security cluster to classify sensitive documents on national security grounds. Academic teaching and research can help citizens to understand whether the security cluster is acting in the universal interest, rather than the interest of a political elite; it can also be used to assess media performance in reporting on national security matters. Using a critical approach to the concept of national security, I argue that the Bill favours secrecy over openness, and South Africa’s embrace of the human security definition of national security has contributed to the problem. This overemphasis on secrecy is likely to reduce the few spaces that exist in academia for critical, emancipatory work on security issues, which could hobble the sector’s attempts to understand the deeper processes at work in the security cluster. If such enquiry is marginalised, then the higher education system risks becoming an instrument for continuity rather than change in South Africa’s existing, highly unequal power relations: relations that are being maintained increasingly by force.     

Churnalism and Hype in Science Communication: Comparing University Press Releases and Journalistic Articles in South Africa

Abstract

Against the background of a fast-changing media environment and increasing competition in the science arena, we explored how media outlets use science- based press releases issued by research-intensive universities in South Africa. We compared 40 science-related media articles to related institutional press releases. We found that most press releases are re-published with minimal journalistic input and no crediting of the original source, with indications of hype present in a third of the media articles. This could be a reason for concern because press releases issued by research institutions are written to serve the interests of the institution and not to reflect on science. When media outlets re- publish these press releases without editorial input, it means that the critical or investigative role of the media is lost. Given concerns about the long-term implications of churnalism and hype in science media coverage, we ask whether PR-driven communication of science, as practiced by university media offices, among others, serves the long-term interests of science and society. We suggest that universities should consider the options and benefits of moving towards a new science communication paradigm focused less on reputation-building and more on constructive public engagement and helpful dialogue with society.     

Towards linking normative theory,communication policy and audiences in South African communication research

Abstract

In this article the need to revisit South African normative media theory and communication policy against the background of fundamental audience research is emphasised. This is done in view of the postmodemist argument that ‘classic’ normative media theory is no longer suitable as a yardstick for the measurement of media performance, quality and ethics in postmodern societies, in a changing media landscape. Bearing in mind that South Africa cannot be fully characterised as a postmodernist and advanced capitalist society, but based on the nature of its First World media system functioning in a multi-cultural, multi-racial, multi-ethnic and multi-linguistic society, the tendency to see ubuntuism as a point of departure for such revision is questioned. This is done in favour of an approach in which difference and diversity are acknowledged, including the different roles the media can play and the different forms in which it can (and do) contribute to social responsibility. As far as policy research is concerned, it is emphasised that such research should be based on normative theory about the role of the media in South African society. If not, South African communication policy will continue to be fragmented and responsive to mainly technological developments and opportunities, instead of being based on communicative goals and needs. This article concludes by emphasising that both normative theory and policy should be based on fundamental audience research, which is argued to be neglected in South African communication research.     

Questioning the media and democracy relationship: the case of South Africa

This article addresses normative ideas around the role of journalism and the news media's links to the democratic process in South Africa and many other post-colonial societies in the Global South. In particular, the article addresses questions around the news media's role as the Fourth Estate and its claims to public representation, as well as the role that new media and social media in particular play in the media-politics nexus and in the strengthening of democracy (in its many guises). The article assesses the contextual factors that need to be considered in the analysis of media development and the roles and functions ascribed to the news media from within the context of the post-colony and young democracies in the Global South.     

Communication with communities: a South African experience

ABSTRACT

In spite of the conventional wisdom stated by various authors that ‘we are living in the information age’ – a communication era characterised by a global expansion in the reach of mass media and electronic information ‘superhighways’ that span the globe – it is clear that there is growing realisation that it is still difficult to reach and communicate with rural communities in South Africa. The main aim of this article is therefore to examine the application of development communication theories in practice when communicating with communities in the Third World. In this article I argue that the viability of and prospects for effective communication with communities depend on three interrelated aspects. Firstly, the viability and prospects depend on current theoretical trends or approaches in development communication, because at the root of development communication – regardless of how this concept is defined – lies the issues of a structured and theoretical approach to community communication which are determined by current trends. Secondly, and crucial to the viability and prospects of community communication, is the question of which development communication methods or media to apply at the various stages of communication to reach the different target audiences. Thirdly, the viability and prospects for successful community communication will be influenced by an integrated approach to the application of development communication methods and media in development communication programmes or strategies.     

Rand Daily Mail: die dood in perspektief

SUMMARY

The closure of the Rand Daily Mail on April 30, 1985 focused the attention of South Africans on the state of the South African press. This (mainly white) press is examined in the article. It is found that if one uses Merill & Lowenstein's EPS curve of stages of media development in South Africa, the white press is already in the Modern phase, with saturated mass publications, decreasing readership of the mass press and an increasing commitment to specialization and diversification. The black publications are in the Transitional phase, moving from the Elite phase to the Popular phase, with a great potential for mass publications due mainly to increasing literacy and rising levels of income. Readership among Blacks has increased by some 250 per cent between 1962 and 1977. Conclusions drawn from these findings seem to indicate that the Rand Daily Mail had not taken adequate account of the realities of the media market and had positioned itself in a no-man's-land between a sophisticated white market and a developing black one. It had proved itself second best against both its main white and black rivals, namely Citizen and Sowetan. It is recommended that, due to the press's economic difficulties and the need for a diversity of views in a reforming constitutional system on the road to greater democracy, government subsidization of the press be considered seriously as an option for the future.     

The story of the larger grain borer: Communicating Science to Rural Communities

Abstract

Although the democratisation of science was prioritised after the South African democratic elections of 1994, thus, promoting dialogue, transparency and consultation, communication with rural communities remains a challenge in South Africa. Because of the diverse cultural landscape of the country, aspects such as language, traditions and poverty impact significantly on the facilitation of communication and the dissemination of information, particularly in rural communities.

The South African government's quest to build a better future for all South Africans places renewed emphasis on the role of ‘development’ and the use of communication to meet the future challenges of ‘development for all’.

The purpose of this article is, firstly, to explore the development communication media used in the community awareness programme of the National Department of Agriculture of South Africa in the town of Makutu, Mpumalanga Province, and, secondly, to investigate and offer an assessment of the communication approach followed by the National Department of Agriculture. In this article the scene is set with a brief overview of development communication models and a discussion of different types of media and methods available for communicating with rural communities. A case study on an awareness project launched by the National Department of Agriculture is presented and the article concludes with an assessment of the case study against the theoretical overview presented in the first section of this article to determine the communication approach followed, and communication media and methods used.

A case study on The Larger Grain Borer (LGB), a quarantine insect pest of maize that has left a path of destruction through Africa, forms the basis of this article. The Directorate: Plant Health and Quality of the National Department of Agriculture of South Africa initiated this awareness project to empower farmers through awareness and education to prevent the spread, and to manage the impact, of the pest. It is believed that the key to rural food security lies in the country's ability to effectively disseminate information to rural communities.     

Re-imagining News Values and Labels of Controversies with Reference to Political Scandals

Abstract

Scandals involving heads of state are generally the staple diet of news media. Internationally, the Bill Clinton-Monica Lewinsky scandal and former Italian Prime Minister Silvio Berlusconi’s “bunga bunga” sex escapades are some of the most memorable. In South Africa, scandals that marred former president Jacob Zuma’s term of office have continued to be the centre of attention long after he resigned as president. During his presidency, Zuma became one of the most covered (reported in the news) leaders across media platforms, in South Africa and beyond. This was largely due to allegations including corruption, his relationship with the Gupta family, and misuse of government funds to renovate his private property. Evoked in the media by various labels of controversy, the media frenzy dominated headlines in South Africa at the time. This article presents an account of how journalists actively construct labels for controversy associated with newsworthiness. The article makes a theoretical link between labels of controversies and news values, and argues that these labels are, in spite of their significance, the most understudied phenomena in mainstream journalism literature today. Fifty-eight news articles were examined by means of content analysis for the labels that journalists constructed.     

Political posturing and the need for peace journalism in South Africa: The case of Julius Malema

SUMMARY

On February 2, 1990 the media emergency regulations were rescinded by the state president, mr. F.W. de Klerk. This has lead to the idea in some quarters that the media in South Africa are now totally free. Contrary to this belief the author shows that at the start of 1991 a plethora of restrictions are still being placed on the media in South Africa. These restrictions are indicative of National Party media policy that has been formulated since 1948. In view of this, the general objections of the African National Congress (ANC) with regards to the present media system in South Africa are spelt out from a media policy perspective. The merits of these objections are evaluated, after which the Manoim-debate concerning future policy formulation is briefly dealt with. This debate was mainly conducted in the print media in 1990. The possible lessons that a future independent black press could learn from the demise of the Daily Mail are set out. To conclude, the idea is put forward that the media in South Africa should immediately start to agitate for positive media policy stipulations (a broad media policy framework). Some of the media policy issues that governments of the future will have to address, are also identified.     

The concept of ‘respect’ in African culture in the context of journalism practice: An Afrocentric intervention

Abstract

For decades, since the debate about the role of the media in post-colonial Africa emerged, a distorted interpretation of the meaning of ‘respect’ in the African cultural context has persisted in academic discourse to the present day. The distorted view suggests that according to traditional African beliefs it is disrespectful to criticise authoritative figures. On this basis, in some African countries journalism students have opposed criticism of heads of states, arguing that it is un-African to do so. On the other hand, journalism academics and practitioners have condemned and dismissed the concept of ‘respect’ in African culture as undemocratic and inimical to the role of journalism as a tool for democracy. This article argues that a critical examination of the concept of ‘respect’ in the African cultural context reveals that historically, in traditional Africa, ‘respect’ was not equated to obsequiousness by the citizens in their encounter with power. Sycophancy and submission in the face of power were invoked in the name of a falsified version of African culture by postcolonial power-hungry dictators, who sought to entrench themselves by distorting African culture for self-serving purposes.     

Listening and the ambiguities of voice in South African journalism

Political theorists like Bickford (1996) and media theorists like Couldry (2006) have introduced the concept of listening as a complement to long-standing discussions about voice in democracies and in the media which serve the democratic project. This enhanced understanding of voice goes beyond just hearing into giving serious attention to, in particular, marginalised voices. This article reports on an investigation into the ways in which mainstream and community media in the Eastern Cape, South Africa, understand listening as an important part of their role as journalists. Interviews probed the attitudes of journalists and editors towards listening, and also interrogated their own understandings of their role in South Africa, particularly in relation to young people who are finding their political “voice”. The research showed that “listening” as a journalistic practice is seldom understood in anything more than common sense ways and is certainly not an organising principle of reporting and disseminating news. This results in journalism that is events focused, often sensationalist and whose agenda is set powerfully by political actions and actors in the environment. The power of being heard is almost solely in the hands of the journalists, who regard themselves as “the voice of the people”, without actively providing a space for listening to the voices of community members. But, within this generalised environment, there are two very interesting projects in which journalists and editors are actively listening to the issues and stories of citizens and letting them set agendas.     

Journalism in a new democracy: The ethics of listening

Abstract

This article takes as its point of departure the recent massacre of striking miners at the Lonmin mine at Marikana in North-West Province, South Africa. The shooting, in which 36 mine workers were killed, was an attack on civilians by state forces unprecedented in the democratic era. The incident received wide local and international coverage. In this article the author argues that the reporting of the event demonstrated how the professional routines of journalism and the orientation towards audiences are related to the position of the mainstream news media within social and political discourses in the country. The author goes on to explore the normative questions raised by the reporting of the event, against the background of the role of the news media in a new democracy. The concept of ‘listening’ is proposed as an ethical alternative to the current dominant normative frameworks for journalism in the country.     

Rethinking media diversity policy on the community press in South Africa

ABSTRACT

It has been well acknowledged by historians of South African media that the country had a vibrant grassroots community press under apartheid, which declined with the advent of democracy. The ruling African National Congress (ANC) has supported media diversity in its media policy and has also criticised the supposedly anti-transformative nature of mainstream agenda-setting press. It has called for a range of measures to counteract this problem, including media diversity and intensified support for community media. However, apart from the establishment of the Media Development and Diversity Agency (MDDA), in its practices in government, the ANC has adopted a market-driven approach to the development of the sector, leaving questions of market structure to the Competition Commission and Tribunal. Evidence from the community press suggests that this approach, which amounts to an adaptation to neoliberalism, but with a public service top-up, is inadequate to the task of realising diversity. As a result, the community press is facing deep crisis. The article will then consider why the ANC has adopted an incoherent, even contradictory approach to press diversity, and what policy measures are needed to encourage the sorts of vibrant community press that a democratic South Africa needs.     

Afrikaans as televisietaal in Suid-Afrika: 'n toekomsperspektief

ABSTRACT

This article deals with an investigation into the need for Afrikaans television programmes among Afrikaans viewers in the changing media environment in South Africa. Viewers' needs were researched by means of a case study among grade 10 learners in Pretoria. The uses and gratifications approach serves as the theoretical framework of the study and a number of variables affecting respondents' need with regard to Afrikaans television programmes are investigated. These variables are television driven (supply, content and structure of Afrikaans programmes), technology driven (new media technologies such as satellite television and the Internet) and viewer driven (socio-cultural, personal and demographic factors). The study finds a relation between these variables and the need for Afrikaans programmes among respondents. The supply, content and structure of Afrikaans programmes do not gratify respondents' needs. New media technologies broaden respondents' socio-cultural horizons, enabling them to watch, interpret, associate with, and enjoy English programmes comfortably. The changing socio-cultural and demographic environment is liberalising traditional Afrikaans views on television use and is exposing an increasing number of Afrikaans viewers to global television. Within this context the need for Afrikaans programmes is diminishing, placing a question mark over the future of Afrikaans as a television language.