Introduction: South Africa's multiple languages in a shifting media environment

Abstract

The global South, as the collective for the peripheries of mainstream development is known, is often regarded as merely a beneficiary of Northern-borne notions in the field of organisational communication. The problem is that the Southern context and circumstance do not always mirror those of the North, meaning that these dominant, revered theories are not necessarily applicable. One Southern context is that of the South African mining and construction industries, which is seen as notoriously dangerous, plagued by various obstacles to internal organisational communication (such as illiteracy and diversity), and what Le Roux and Naudé (2009, 29) refer to as ‘historical baggage’. The research question of this article is whether congenital Northern communication theories can be adequately incorporated into the unique global South, in order to fulfil the important task of communicating safety information to employees. The article explores the appropriate implementation of the principles of the excellence theory, the stakeholder theory as well as the relationship management theory, and the research methodology includes interviews, focus groups and quantitative questionnaires at two organisations. The result of the empirical research is the amalgamation and reworking of these theories’ principles into a model for internal safety communication applicable to the South.     

Political communication and meaning in a climate of cultural contestation: A critical analysis of Zapiro's cartoon of the rape of Justicia

Abstract

Political communication and its relationship to meaning has become a prominent subarea within the subfield of politics and culture. A further development is that in political communication, academic interest has shifted from the production of meaning to the reception of meaning. This emphasis shift requires that future investigations will have to place more emphasis on the receiver of political communication, specifically as regards the reaction to and the interpretation of meaning. Max Weber's conceptual model is used to structure this article and to theoretically define the different cultural environments. The contested Zapiro cartoon of Jacob Zuma is then analysed in relation to political communication within the two contrasting cultural environments. The aim is to demonstrate how different cultural environments in South Africa react differently to the same political communication and its meaning.     

Towards a new model to describe the organisation–stakeholder relationship-building process: A strategic corporate communication perspective

Abstract

Successful organisations depend on stakeholder perceptions to address changes in turbulent organisational environments, report on the social and environmental impact of activities, the prevalence of public activism, globalisation, emerging issues and crises, and the need to be good corporate citizens through ethical and socially responsible behaviour. Despite the current emphasis on stakeholder relations and management, a lack of research exists on how to build these relationships. This article aims to report and discuss the findings of a study that explored the lack of organisation–stakeholder relationship (OSR) building models, to emphasise the elements and development of an OSR and highlight the need for a generic, strategic, integrated approach for sustainable OSR to contribute towards organisational effectiveness. This will be done using an exploratory literature review to constitute a conceptual framework for OSR building, of which the principles of the framework will be measured among leading Johannesburg Stock Exchange-listed South African organisations, by means of a quantitative web-based survey and qualitative one-on-one interviews. The dominant focus on organisational stakeholders has provided added impetus and importance to the role of corporate communication, hence, this article will simultaneously endeavour to highlight the importance of practising corporate communication strategically, by emphasising its role in OSR.     

Analogy and Authority in Cyberterrorism Discourse: An Analysis of Global News Media Coverage

This article explores constructions of cyberterrorism within the global news media between 2008 and 2013. It begins by arguing that the preoccupation with questions of definition, threat and response in academic literature on cyberterrorism is problematic, for two reasons. First, because it neglects the constitutivity of representations of cyberterrorism in the news media and beyond; second, because it prioritises policy-relevant research. To address this, the article provides a discursive analysis drawing on original empirical research into 31 news media outlets across the world. Although there is genuine heterogeneity in representations of cyberterrorism therein, we argue that constructions of this threat rely heavily on two strategies. First, appeals to authoritative or expert “witnesses” and their institutional or epistemic credibility; second, generic or historical analogies, which help shape understanding of the likelihood and consequences of cyberterrorist attack. These strategies have particular discursive importance, we argue, given the lack of readily available empirical examples of the “reality” of cyberterrorism.     

美国气候战略及中美气候合作北大核心

当前全球气候危机加速演进,气候变化与国际战略深度融合,全球气候治理进入大变局和秩序重塑的关键时期。美国拜登政府重启气候新议程,将气候变化议题提升至美国国家安全与外交政策的中心地位,其战略目标是在全球气候权力重组、气候安全体系重构、气候治理秩序重塑中争夺主导权,拜登政府的气候战略框架已基本成型。统筹应对美国气候战略竞争风险和深入推进COP26后中美气候外交,关系到国际安全体系与全球气候治理新秩序的构建。中美唯有良性互动、拓展合作空间才能维护国际安全及人类在21世纪的可持续发展。     

A critical evaluation of the Downs-Hazen instrument (CSQ) by measuring employee communication satisfaction at a private higher education institution in South Africa

Abstract

The aim of this article is to provide a critical evaluation of the Downs-Hazen instrument (Communication Satisfaction Questionnaire) (CSQ) by applying it to the measurement of employee communication satisfaction at a private higher education institution in South Africa. Three communication satisfaction dimensions, consisting of eight constructs, were measured. The results indicated that although employees are satisfied with their relationship with superiors, a need exists for improved communication on the psychological atmosphere in the organisation; the information employees receive about their immediate work environments, meetings and written directives; horizontal and informal communication that is accurate and free flowing; information about the organisation as a whole; as well as the way in which employees are being judged and appraised.

A final conclusion is that the Downs-Hazen CSQ is still applicable even though it was first developed almost 30 years ago. Furthermore, the adjustments to items in this study did not affect the reliability of the adapted questionnaire.     

日本银行体系的脆弱性与其金融安全网的演变

金融安全网作为保持金融体系、尤其是银行体系安全稳健运行而建立的危机防范和管理的一系列制度安排,一直受到各国金融监管当局和相关学者的关注。日本从二战后至80年代金融业处于长期稳定状态,使许多人推崇日本当时的金融安全网。然而,正是这个安全网阻碍了市场约束发挥作用,掩盖了日本银行体系长期积累下的脆弱性。进入90年代,随着金融环境的变化,日本传统的金融安全网明显失效,其金融业进入长达十余年的不稳定时期。安全网也随之发生变革。     

The effect of ECB communication on interest rates: An assessment

This paper reviews the literature on the communication policy of the European Central Bank (ECB) addressing two questions. First, to what extent has ECB communication affected interest rates? Second, to what extent has ECB communication affected the predictability of the ECB’s interest rate decisions? On the basis of a survey of empirical studies, it is concluded that various forms of ECB communication lead to more volatility. However, studies focusing on volatility cannot assess whether markets moved in the intended direction. To analyze whether this is the case, researchers have coded ECB communications. Studies using this approach yield evidence that communications generally move financial markets in the intended direction. There is also substantive evidence that ECB communications increase the predictability of interest decisions by the ECB Governing Council. Finally, the consequences of the fact that ECB officials often gave contrasting signals to market participants are analyzed. New evidence suggests that inconsistent communication causes agents to make less accurate predictions. The policy implication is that central bankers should take care that their statements are consistent.     

An Integrated Model for Communicating Within and About Corporate Social Responsibility

Corporate social responsibility (CSR) initiatives have two main objectives, namely, contributing to sustainable development; and adding strategic value for organisations. These objectives imply that organisations should communicate about CSR initiatives with stakeholders to add strategic value, whilst also communicating within CSR with the beneficiaries of these initiatives to contribute to sustainable development. In the field of CSR communication, however, the majority of the literature focuses on communication about CSR, while communication with the beneficiaries within CSR is often overlooked. This article presents an integrated model for communication both within and about CSR initiatives. The constructs of such integrated communication are analysed in order to identify similarities and point out differences. The ultimate aim is to present a holistic model for CSR communication that covers the content, nature and aims of such communication. The model is based on a literature study involving the two-way symmetrical approach, the reflective paradigm, strategic communication management and the participatory approach to communication for social change. Integrating communication within and about CSR in a single model is a complex undertaking, which entails incorporating constructs of communication from diverse theoretical fields flowing from different meta-theoretical assumptions. To date, this model is the first attempt to integrate communication within and about CSR on a theoretical level.     

东亚电子贸易区及电子贸易税制的构建

东亚地区的相互依赖程度日益加深 ,为了促进东亚地区的贸易便捷化 ,使用信息和通讯技术工具构建电子贸易区成为一种必然。在东亚地区建立PAA等电子贸易区是可取的 ,为了建立电子贸易区 ,有必要改进电子商务的法律和税收制度。为了准备对电子商务进行税收激励 ,政府必须营造出一种能够使电子商务得以蓬勃发展的财政氛围 ,而不必单纯考虑其维护公平、可预测的税收体系的职责     

Advances and Opportunities in the Study of Political Communication,Foreign Policy,and Public Opinion

We review contemporary research at the intersection of political communication and foreign policy, highlighting four themes: 1) new, more realistic and psychologically-nuanced approaches that account for limited information and issue framing; 2) the question of whether the flow of communication between the state and the public is best conceived as a closed system, or one that is open to outside influences such as foreign elites; 3) how variations in political or governmental structures, patterns of media access or ownership, and other institutional factors can alter the relationships between foreign policy and communication processes; and 4) whether or not it is useful to distinguish between foreign and domestic policymaking when analyzing the role of political communication. We also suggest avenues for further research in each section and conclude by summarizing these opportunities for continued theoretical development.     

Reflections on Global Climate Politics Post Paris: Power,Interests and Polycentricity

The Paris Agreement on climate change adopted in December 2015 has the potential to shape future climate politics and governance significantly, with broader implications for world politics at large. First of all, it solidifies the importance of ‘low-emission capacity’ as a source of power in international climate politics. Second, it supports the ongoing societal mobilisation and reinforces interest in the new climate economy. Third, it points, as a result, toward a more multipolar future climate world order. Finally, the Agreement recalibrates the role of the multilateral UN process as providing overall direction towards global decarbonisation, while leaving implementation to states, other international organisations and various non-state actors and initiatives. Therefore, phasing out global greenhouse gas emissions within the next few decades requires subnational and national policy frameworks that facilitate and promote overachievement and hence drive an upward dynamic – making the Paris Agreement a real-world experiment with an uncertain outcome.     

Employees’ Acceptance of E-Newsletters for Organisational Information Transfer

ABSTRACT

Internal marketing and internal communication collectively strive to build relationships with, empower, and motivate employees to foster an organisational culture of support for organisational goals and objectives to be met and organisational success achieved. Electronic newsletters support internal marketing and internal communication endeavours as they serve the purpose of transferring organisational information to employees. E-newsletters can be tested to determine whether employees willingly utilise them for their intended purposes. By means of a quantitative research approach, utilising regression to analyse the empirical data, a study was conducted to determine employees’ acceptance of e-newsletters. This was conducted by means of an adapted technology acceptance model (TAM), and a self-administered e-mail survey was disseminated to employees of a higher education institution. Based on the research results, employees perceive TAM differently to what is put forward in literature, which results in the acceptance of e-newsletters for the purpose of transferring organisational information. Results show that respondents perceived two of the factors of TAM as one factor. In addition, the results provide insight into how academic employees perceive e-newsletters and what practical changes can be made to e-newsletters in order to cater to employees’ preferences.     

Exploring the perceived influence of South African adolescents on product purchases by family communication type

Abstract

This article investigates the effect of family communication types on the perceived purchase influence of South African adolescents (13–18 years) across 34 product groups. The research builds on previous research in developed countries such as America and Israel, but represents only one of a few in a developing country such as South Africa that integrates family communication and consumer purchase behaviour theory. The article shows statistically significant differences in the perceived purchase influence of adolescents by family communication type for 13 of the 34 product groups investigated. From the inferential statistical analyses presented in the article, it is evident that the influence of adolescents in pluralistic families is far greater than in consensual, protective or laissez-faire families. This implies that adolescents’ influence in product purchases is likely to be greater as family communication becomes more open, and as unconstrained discussions on a wide range of topics with all family members are encouraged. This finding is particularly evident in the purchase of children's products (toys, clothing and footwear), family activities (take-away meals, snacks and outside entertainment), children's educational products/services (courses and schools), watches and personal jewellery, cosmetics, cell phones, reading matter, and gymnasiums, health, sport and social clubs. The outcome of the research indicates that the influence of South African adolescents has broadened and is no longer only relevant to children's products. This strengthening influence of children on product choices of South African families has clear implications for marketers who need to target this market segment. Knowledge of family communication patterns and how these impact on children's influence in actual product purchases presents a valuable opportunity for marketers to develop effective future marketing segmentation and communication strategies.     

脆弱性视角下气候变化与暴力冲突的传导机制探究

气候变化通过直接或间接的方式影响暴力冲突发生的可能性,但气候变化与暴力冲突之间的因果传导机制仍需要进行深入探究。作者从脆弱性的视角出发,探索从气候变化到暴力冲突的传导机制,基于复杂交织的自然因素和社会因素,通过联系的独立性和多重性,分析了气候冲突的三级传导机制,并在此基础上强调了脆弱性在气候变化与暴力冲突复合传导机制中的结构性地位。文章从生态、经济、社会和政治四个方面对脆弱性进行阐述,并分析了其在气候冲突传导机制中的作用。气候变化是暴力冲突的一种外源性触发器,脆弱性作为社会内生性因素在气候冲突风险中发挥一种屏障作用。脆弱性升高将会造成国家对暴力冲突风险的屏障作用减弱,导致气候冲突风险显著上升。     

The Internet,Public Spheres,and Political Communication: Dispersion and Deliberation

The theme of the Internet and the public sphere now has a permanent place on research agendas and in intellectual inquiry; it is entering the mainstream of political communication studies. The first part of this presentation briefly pulls together key elements in the public sphere perspective, underscoring three main analytic dimensions: the structural, the representational, and the interactional. Then the discussion addresses some central themes in the current difficulties facing democracy, refracted through the lens of the public sphere perspective. In particular, the destabilization of political communication systems is seen as a context for understanding the role of the Internet: It enters into, as well as contributes to, this destabilization. At the same time, the notion of destabilization can also embody a positive sense, pointing to dispersions of older patterns that may have outlived their utility. Further, the discussion takes up obvious positive consequences that follow from the Internet, for example that it extends and pluralizes the public sphere in a number of ways. Thereafter the focus moves on to the interactional dimension of the public sphere, specifically in regard to recent research on how deliberation proceeds in the online public sphere in the contemporary environment of political communication. Finally, the analytic category of deliberative democracy is critically examined; while useful, some of its rationalist biases, particularly in the context of extra–parliamentarian politics, limit its utility. It is suggested that the concept of civic cultures offers an alternative way to understand the significance of online political discussion.     

Towards an emerging paradigm of strategic communication: Core driving forces

Abstract

Major forces such as globalisation, the digital network revolution and the empowerment of myriad new stakeholders have resulted in a blurring of communication genres such as marketing and corporate communications, and are redefining the role of the communications professional within business and society. Such fundamental changes require that both scholars and practitioners challenge their own assumptions and consider the implications of these paradigm shifts. The values of the modernist age, resulting in linear, top-down, consensus-seeking decision-making behaviour, must be revisited to make way for emerging values such as activism, dialogue, communal values and dissent, which allow for co-creation and a multiplicity of viewpoints. This article reflects on paradigmatic debates and identifies shifts from modern to postmodern organisational practice, and how these impact on communication practices and integrated communication. Consideration is given to some theoretical, practical, research and educational implications of these shifts as core driving forces towards the new emerging paradigm of strategic communication, which can best be conceptualised as purposeful communication to realise the organisational mission.     

Communication or information: excellence in which one?

ABSTRACT

Communication conditions the fate of people about and for whom the outcomes arise. The challenge to scholars, practitioners and policy makers is for excellence in the practice of communication. The question which arises is whether this excellence is about efficiency or effectiveness. Towards unravelling this question, two media theoretical notions of communication and information are examined. Though mutually related, the two basic notions are nevertheless different. This article argues that the interchangeable regard and use of these notions by many scholars, practitioners and policy makers is the reason for communication's little apparent impact on improving the developing communities' social and economic conditions despite the accelerated pace, tempo and volume of information technology. The paper rationally situates this argument within the field of development and the role therein of ‘communication’ with reference to the development performance of generally the Third World, and Africa particularly, over the last three decades. Upon this argument, the article suggests a communication paradigm of reversals and practical diversities as a contribution towards excellence in communication. Only when messages sent really begin to speak to the intended audiences and form the basis of intervention can there be excellence in communication.     

Principles of Participatory Communication Reconceptualised for Instructional Corporate Social Responsibility Communication

One of the main aims of corporate social responsibility (CSR) is to contribute to sustainable development, and effective communication is imperative in reaching this goal. When the aim of communication is to contribute to sustainable development, it falls within the field of communication for social change, where the participatory approach is the norm. However, the context of instructional CSR communication poses challenges to the traditional conceptualisation of the participatory approach. This creates a need to reconceptualise the participatory approach for instructional CSR communication contexts. A literature review identified four main principles of the participatory approach (dialogue, participation, cultural identity, and empowerment) and illustrated how they are traditionally conceptualised. The empirical study focused on two companies’ CSR programmes where agriculturists were assisting emerging farmers with training, skills development and mentoring. Sixteen semi-structured interviews with farmers and agriculturists were conducted to determine the applicability of the theoretical principles as traditionally conceptualised for this context. We argue that beneficiaries may not be able to participate as equal partners in all aspects of the CSR initiative from the beginning (as traditionally assumed), but that they should, through their involvement, be empowered to participate more meaningfully in later stages even though power will remain largely with the company.     

Strategic integrated communication: An alternative perspective of integrated marketing communication?

Abstract

In spite of the increased emphasis being placed on integrated marketing communication (IMC), limited attempts have been made to critically analyse existing viewpoints, the evolution of the concept and its application. The research problem of this article is based on this limited mindset, which has arguably created a problem in understanding IMC as a process and in the integration of actions, which appear to be superficial in most cases. The main objective here is to contribute to these viewpoints by addressing the problem through an analysis of existing literature, to stimulate much-needed necessary debate on this phenomenon and advance IMC thinking, which is increasingly being challenged from the perspective of the emerging paradigm of strategic communication. This is done through a combined categorical, theoretical and integrated communicative perspective. The author highlights the need to approach IMC thinking from a strategic and corporate brand perspective, which could help engender dramatically changing expectations and demands across organisations, for a clear understanding of IMC practice and theory. Subsequently, taking an alternative re-orientated strategic perspective, based on all current approaches, is proposed into what is termed ‘strategic integrated communication’ (SIC). The focus in SIC is on the strategic intent of the organisation to enhance strategic, integrated communication and knowledge management of information through creative media strategies and environmental scanning. All of this should be based on trust, loyalty, integrity and credibility, to maintain valuable long-term stakeholder relationships.