消费与当代大学生的身份认同

对问卷收集的资料和深入访谈的材料分别进行了统计资料分析和定性分析，从社会学的角度解释了在消费主义影响下，当代大学生怎么通过消费来实现身份认同和自我建构的。最后得到的结论是：当代大学生已经深受消费主义的影响，通过各种象征性的符号消费，来建构一种所属群体的身份，或者将消费作为一种手段来实现一种自我的认同。

Consumption And Identity Of University Student

In this paper, through the statistical analysis of the material collected by the questionnaire and the in- depth interview, we are trying to explain how can the contemporary college students identify their status and construct their being under the influence of the consumerism from a sociology point of view. And finally we come to the point that the contemporary college students have been well influenced by the consumerism, and they are doing more consumption in order to justify their belonging to a special group, which can distinct themselves from others. Or they just put consumption as means to achive the self - identity.